Tuesday, February 1, 2005

Organizations Join Forces to Produce the Most Influential Conference, Expo and Awards Show Focused on Interactive Advertising

New York, NY (February 1, 2005) Today, Adweek Magazines and the Interactive Advertising Bureau (IAB) have combined their unique influence and industry expertise to jointly produce what promises to be the pre-eminent Interactive advertising event of the year, MIXX (Marketing and Interactive Excellence) Conference and Expo. Scheduled for September 26 and 27, MIXX will help kickoff Advertising Week 2005. Held at the Millennium Hotel in New York, the two-day event culminates with a spectacular multi-media creative awards show, the MIXX Awards, dedicated to celebrating and rewarding excellence in interactive advertising campaigns. More information is available at www.iab.net/mixx-expo MIXX Conference and Expo, a two-day event, is expected to attract thousands of attendees, and will feature a veritable who’s who line-up of speakers, recognized for their significant contributions to the advertising industry in both interactive and traditional arenas. The event will also feature a jam-packed exhibit hall, offering an opportunity for attendees to explore the latest technologies and services from an all-star line-up of vendors.

The MIXX Awards, is the only awards show that judges all facets of a marketing campaign including creative development and execution, ROI, media placement and integration. MIXX awards are especially coveted because they are judged by an independent panel of highly acclaimed brand marketers who have direct control and influence over some of the largest advertising budgets in the industry.

“Online advertising is the fastest growing advertising sector, and Adweek Magazines are on the front lines of reporting on the industry’s news with exclusive breaking stories and in-depth features. It was an easy decision to partner with the IAB, the interactive industry’s chief advocate, in order to bring our valued readers and clients an even more focused, intimate look at this thriving business within the construct of an interactive forum. This event perfectly complements Adweek Magazines efforts to keep our readers ahead of the curve on cutting-edge issues and news,” said Wright Ferguson, EVP and Publisher of Adweek Magazines.

“The IAB is our beacon in the Interactive space and we are delighted that they, along with our great friends at Adweek Magazines, will help kickoff the second edition of Advertising Week with their flagship event,” said Matt Scheckner, Executive Director, Advertising Week 2005.

“Partnering with media powerhouse Adweek Magazines on these events creates a unique programming backbone that is unrivalled in being able to attract a senior-level brand, strategy and online publishing audience, world-class speakers and most importantly, offer an insiders perspective to the mechanics of the business,” said Greg Stuart, president and CEO, IAB. “No where else will attendees have access to media leaders, and a cross-section of industry masterminds behind the greatest innovations in advertising technology, creativity, planning and research.”

About VNU

Business Publications USA Adweek Magazines are published by VNU Business Publications USA, a part of VNU Business Media. VNU Business Publications USA publishes 52 b-to-b titles in the entertainment, media, marketing, performance, travel and design industries. Its portfolio also includes The Hollywood Reporter, Adweek, National Jeweler, and Successful Meetings.

About IAB

Founded in 1996, the Interactive Advertising Bureau (IAB) represents over 200 leading interactive companies that are actively engaged in, and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB evaluates and recommends standards and practices, fields interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising. For more information please visit www.iab.net.

Contact: Emily Kutner-
IAB 212-949-2432
[email protected]