Tuesday, November 15, 2005
MEDIA ALERT: IAB AND ADWEEK MAGAZINES ANNOUNCE 2006 MIXX CONFERENCE & AWARDS DATES

New York, NY (November 15, 2005) The Interactive Advertising Bureau (IAB) and Adweek Magazines announced the dates for 2006 MIXX Conference & Awards will take place on September 25 & 26, 2006 in New York City. MIXX will help kick off Advertising Week 2006.

MIXX 2006 will continue to be the leading Interactive event of the year. Plans are already underway to expand the event to include an even more robust line-up of the most influential players in the Interactive and traditional advertising industry, said Greg Stuart, president and CEO of the IAB. MIXX 2006 will go far beyond 2005s program delivering thought leadership on the future of the interactive industry as well as new and emerging media. We will deliver segmented and focused content to address the specific needs of marketers, agencies, publishers and technology providers. Building on the success of MIXX 2005, we are excited to partner once again with the IAB to deliver an event unrivaled in the Interactive industry, said Wright Ferguson, EVP and Publisher of Adweek Magazines. Our expanded vision for MIXX 2006 will undoubtedly exceed the expectations of the marketplace.

MIXX 2006 will be a must-attend for everyone engaged in the white hot interactive space, said Ron Berger, CEO and Chief Creative Officer, EURO RSCG and Co-Chair, Advertising Week 2006. We are delighted that the IAB will once again stage this flagship event as the official interactive conference and awards show during Advertising Week. As a founding member of the Advertising Week Organizing Committee, the IAB is a vital cog in our machine and we look forward to working in partnership with the IAB and all of the Organizing Committee members to deliver on our promise to address the most important issues facing the present and future of the industry."

For more information on MIXX 2006, please visit www.mixx-expo.com.

About the IAB

Founded in 1996, the Interactive Advertising Bureau (IAB) represents over 200 leading interactive companies that are actively engaged in, and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB evaluates and recommends standards and practices, fields interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising. For more information, please visit www.iab.net.

About VNU Business Publications USA

Adweek Magazines are published by VNU Business Publications USA, a part of VNU Business Media. VNU Business Publications USA publishes 52 b-to-b titles in the entertainment, media, marketing, performance, travel and design industries. Its portfolio also includes The Hollywood Reporter, Adweek, National Jeweler, and Successful Meetings.

About Advertising Week 2006

Advertising Week 2006 is the largest gathering of advertising & media decision-makers in North America. The five-day event runs from September 25-29, 2006 and includes a diverse mix of keynotes and panels, public exhibitions, conferences, awards shows and unique special events. Advertising Week is supported by 33 major advertising & media trade groups and is funded by a host of corporate partners led by Yahoo!, Time Warner, Panasonic, Infinity, Microsoft and The New York Times. For a look back at Advertising Week 2005, go to www.advertisingweek.com. 2006 updates will be posted as available.

Interactive Advertising Bureau
Marla Nitke
212.380.4714
[email protected]