Thursday, July 8, 2004
The Interactive Advertising Bureau And Mediapost Announce “Interactive Advertising World” - The Largest Annual Media Event For Internet Advertising Executives During Advertising Week In New York City

New York, NY (July 8, 2004) – The Interactive Advertising Bureau (IAB) and MediaPost have combined their largest yearly events, MediaPost’s “Forecast” and the “IAB Advertisers Forum” to co-host the new “Interactive Advertising World Conference and Expo.” Interactive Advertising World will run September 20-21 at the Millennium Hotel in New York, and is the only industry show programmed to attract senior executives from leading advertisers, agencies and other media-related companies. The conference is a featured event of the inaugural “Advertising Week in New York City,” running September 20-24.

Interactive Advertising World will combine the credibility and expertise of both organizations to attract a high-level, diverse audience of advertising, marketing and media executives. Topics to be addressed include how search, personalization, behavioral and contextual marketing, richer ad formats, cross media strategies, and shifting budgets has influenced marketers use of the Internet to reach the consumer.

“Combining these two cornerstone events during Advertising Week in New York City offers unrivalled perspective for our industry’s executives who attended both MediaPost’s Forecast and the IAB Advertisers Forum each September. Now attendees will have one bigger, better, and smarter event to look forward to; one that will help them gain a better understanding of the forces at work in our industry. We anticipate Interactive Advertising World will be the most important and influential gathering of the year,” MediaPost Publisher, Ken Fadner said.

“Like last year’s IAB Advertisers Forum, this event will be unique because it attracts players from all sides of the decision-making table. We strongly believe audience composition is the critical factor to a conference’s success in either affecting real and immediate change or at least in influencing an ongoing dialog. Programming, networking events, even the trade show, are meaningless unless the right people are present,” said Greg Stuart, IAB President and CEO.

The first IAB Advertisers Forum was held in September 2003. Attendees included executives from IAB member companies as well as leading brand advertisers and agencies such as American Express, Bayer, Carat, BBDO, Continental Airlines, Dannon, Digitas, Fallon, Hill Holliday, Reebok, Sharp, Starwood Hotels, Tribal DDB, Visa, Wyeth and many others. MediaPost’s “Forecast,” held since 2001, attracts a similar group of industry leaders.

Sponsors for “Interactive Advertising World” include Advertising.com, Ask Jeeves, Business.com, Doubleclick, Eyeblaster, Fastclick, FindWhat, Google, Hoover's, iProspect, Kanoodle, Knight Ridder, Morningstar, Nielsen//NetRatings, OSDN, Overture, Quigo, Reuters, Revenue Science, Sage Metrics, SendTec, Szabo, Terra.com, ValueClick, Verizon SuperPages and Walt Disney Internet Group.

For more information on Interactive Advertising World please visit www.i-adworld.com

About the IAB
Founded in 1996, the Interactive Advertising Bureau (IAB) represents leading interactive companies that are actively engaged in, and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. IAB member companies include: AOL, CNET Networks, DoubleClick, Forbes.com, Google, MSN, The Wall Street Journal Online, The Walt Disney Internet Group, Yahoo! and over 180 others. On behalf of its members, the IAB evaluates and recommends standards and practices, fields interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising. For more information please visit www.iab.net.

About MediaPost:
MediaPost is an integrated publishing and content company whose mission is to provide an array of resources to super-serve media planners and buyers. Since 1996 MediaPost Communications has been the leading advertising and media publisher providing news, how-to-information, analysis, research, opinion, planning tools and directories to help more than 53,000 media decision makers better plan and buy both online and traditional advertising. MediaPost publishes and presents MEDIA magazine, MediaDailyNews I,II,III, The Online Spin, Just an Online Minute, The Research Brief, The Email Insider, Real Media Riffs, MediaPost.com, Forecast Media Conference, The Outfront Conference, and The Media Breakfast Forums.

Contact:

Sheryl Draizen - IAB
[email protected]

Nick Friese - MediaPost
212-204-2020 (w)
203-984-0408 (c)
[email protected]

Marla Nitke IAB
212-380-4714
[email protected]