IAB ANNOUNCES TWENTY-ONE NEW MEMBERS
New Members Include Leading US Publishing Companies
New York, NY (July 21, 2003) – Today, the Interactive Advertising Bureau (IAB), the leading voice of the interactive advertising and marketing industry, announced the addition of twenty-one new companies to its membership roster. Of the new members, seventeen are new general members and four are new associate members. IAB member companies account for over seventy-five percent of the ad revenue generated via interactive advertising in the United States. Since January 2003, the IAB has added thirty-nine new general members and thirty-one new associate members.
New General Members include: AccuWeather.com, Car.com/StoneAge.com, Colleges.com/U.Magazine, Cox Newspapers, E.W. Scripps/Scripps Networks, FT.com/The Financial Times, Fathom Online, Gruner & Jahr (including: parents.com, child.com, familycircle.com, fitnessmagazine.com, fastcompany.com, inc.com and YM.com), Hanley-Wood, Hi-Speed Media, Media News Group Interactive (including Los Angeles Newspaper Group), National Geographic.com, Planet Out Partners, PRIMEDIA (including Wardsauto.com, motortrend.com, apartmentguides.com, about.com; outdoorsbest.com), TheStreet.com, WildTangent and Yellowpages.com. The general member category represents online publishers - companies that are actively engaged in the sale of interactive advertising.
New Associate Members include: 360 Traffic, Extended Digital, Modem Media and Rapt. Associate members represent the perspective of companies that support the interactive advertising industry (for instance interactive or digital marketing companies).
“We’re thrilled to welcome these distinguished companies to the IAB and will use every means possible to support our growing membership in their quest to provide the greatest possible value and service to marketers and agencies,” said Greg Stuart, President and CEO, IAB.
About the IAB
Founded in 1996, the Interactive Advertising Bureau (IAB) represents the leading companies in the interactive space. Membership includes companies that are actively engaged in, and support the sale of interactive advertising in addition to being responsible for selling over 75% of online advertising in the United States. IAB members include AOL, CNET Networks, DoubleClick, MSN, Google, Overture, The Walt Disney Internet Group, Yahoo! and over 100 others. On behalf of its members, the IAB evaluates and recommends standards and practices, fields interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising. For more information on the IAB please visit www.iab.net.
Emily Kutner – IAB