Wednesday, March 26, 2003

New York, NY – March 26, 2003 – Today, the Interactive Advertising Bureau (IAB), the leading voice of the interactive advertising and marketing industry, announced the addition of fifteen new members to its membership roster. IAB member companies account over seventy-five percent of the ad revenue generated via interactive advertising.

The new IAB member companies are:, Ask Jeeves, BabyCenter,,,, CoolSavings, Inc., Crain’s Chicago Business, Crain's New York Business, Eversave, EXI Technologies, Hearst Newspapers (including Albany Times Union, Houston Chronicle, San Antonio Express-News, San Francisco Chronicle, Seattle Post Intelligencer), iProspect, Multex and ValueClick, Inc.

“It is my pleasure to welcome these notable companies to the IAB. These members will unquestionably enhance industry-strengthening efforts by contributing thought leaders and unique perspective to IAB’s committees, task forces, roundtables and forums,” said Greg Stuart, President & CEO, IAB. “This industry is at a critical developmental juncture, and membership affords an organization the opportunity to participate in the dialogue that is so crucial to the industry’s growth and vitality. Special thanks goes to IABs new Director of Membership, Karen Yedvab, for her excellent work.”

In 2003, the IAB moves forward with its groundbreaking initiatives including the Cross Media Optimization Studies (XMOS). In support of XMOS research, on April 1, 2003, the IAB embarks on an XMOS Road Show, presenting results and key learnings to hundreds of leading marketers and advertisers in seven cities across the U.S. In the second-half of 2003, IAB will launch phase two of its Interactive Advertising Branding Campaign and expects to announce new Universal Ad Package guidelines as well as other standard-setting initiatives.

About the IAB

Founded in 1996, the Interactive Advertising Bureau (IAB) is the leading interactive advertising association and represents companies responsible for selling over 75% of online advertising in the United States, including; AOL, CNET, MSN, Overture Services, Walt Disney Internet Group, Yahoo, and over 100 others. Its activities include evaluating and recommending standards and practices, fielding research to document the effectiveness of the interactive medium and educating the advertising industry about the use of interactive advertising. Membership includes companies that are actively engaged in, and support the sale of interactive advertising. For more information on the IAB, XMOS research or additional activities, please visit the IAB web site at


Marla Nitke IAB
[email protected]