Tuesday, March 11, 2003
INTERACTIVE ADVERTISING BUREAU (IAB) DEVELOPS ASSOCIATE MEMBER BOARD

Atlas DMT’s President Tom Sperry Named Chairman of Newly Created Associate Member Board

New York, NY – March 11, 2003 –Extending its membership policy to include companies whose business supports the sale of interactive advertising and marketing, the IAB, the leading voice of the interactive advertising and marketing industry, has announced the creation of an Associate Member category which will be represented within the organization by an Associate Member Board (AMB).

Atlas DMT’s President Tom Sperry has been named Chairman of the AMB. Joining Sperry on the AMB are Lynn Bolger, Executive Vice President, Agency Development, comScore Media Metrix, Nick Nyhan, CEO, Dynamic Logic, Gal Trifon, CEO, Eyeblaster, John Vincent, CEO EyeWonder, Lee Smith, COO & President, InsightExpress, Charles Buchwalter, Vice President, Client Analytics, Nielsen//NetRatings and Richard V. Hopple, Chairman & CEO, Unicast.

“It is abundantly clear that this industry will achieve the greatest success through direct and open dialog. Bringing together these seemingly diverse businesses under the auspices of the IAB creates the perfect forum to foster and promote such collaborative work to the benefit of the entire industry,” said Greg Stuart, President and CEO, IAB.

In addition to the companies represented on the AMB, other new Associate Member companies include; Amazing Media, Applied Semantics, Bluestreak, CentrPort, DigitalGrit, Emode, Go Toast, iCrossing, Internet Press Association, I/PRO, itraffic, Nihon Kezai Shimbun America (NIKKEI), Performics, Singingfish, SME Global Solutions, Inc., Solbright, Viewpoint and Walter Karl Interactive.

Representing the perspective of companies that support the interactive advertising industry, associate member companies will work with the IAB Board in identifying and prioritizing key issues and initiatives the industry will undertake to improve the overall effectiveness and efficiencies of the business. Associate members are eligible to join any of IAB’s sixteen committees, and will meet separately four times a year.

“Now, more than ever, the success of the industry depends not only on cooperation, but identifying those areas of commonality which are necessary for the industry to grow with direction and purpose,” said Tom Sperry. “The IAB’s work over the last year has created an optimal environment for the addition of Associate Members and I am pleased to have an opportunity to work with the rest of the Associate Member Board to further refine, support and improve industry efforts.”
About the IAB

Founded in 1996, the Interactive Advertising Bureau (IAB) is the leading interactive advertising association and represents companies responsible for selling over 75% of online advertising in the United States, including; AOL, CNET, MSN, Overture Services, Walt Disney Internet Group, Yahoo, and over one hundred others. Its activities include evaluating and recommending standards and practices, fielding research to document the effectiveness of the interactive medium and educating the advertising industry about the use of interactive advertising. Membership includes companies that are actively engaged in, and support the sale of interactive advertising.

Contact:

Marla Nitke IAB
212-380-4714
[email protected]