Tuesday, December 16, 2003

New York, NY (December 16, 2003) Today, the Interactive Advertising Bureau (IAB), the leading voice of the interactive advertising and marketing industry, announced the addition of twenty-three new companies to its membership roster. Of the new members, sixteen are new general members and seven are new associate members. IAB member companies account for over eighty-five percent of the ad revenue generated via interactive advertising in the United States. Since January 2003, IAB has added 118 new member companies to its ranks.

New General Members include: Belo Interactive, Bizrate.com, BusinessWeek Online, CareerBuilder.com, Comcast Corporation, Discovery Communications, e-Bay, FatWallet, IGN Entertainment, Kelley Blue Book, Knight Ridder Digital, Media General, SBC SmartPages.com, Skyworks Technologies, Verizon Superpages.com and TrafficMarketplace. The general member category represents companies that are actively engaged in the sale of interactive advertising.

New Associate Members include: Check M8, Falk eSolutions, FCBi, Interpolls, Mirror Image Internet, Net IQ/Webtrends and Quigo Technologies. Associate members represent the perspective of companies that support the interactive advertising industry (for instance interactive or digital marketing companies).

“We’re so pleased this crop of new members will be on board to help us kick-off 2004 initiatives and programs. They will undoubtedly play an integral part in strengthening our efforts on all fronts,” said Greg Stuart, President and CEO, IAB.

About the IAB:

Founded in 1996, the Interactive Advertising Bureau (IAB) represents the leading companies in the interactive space. Membership includes companies that are actively engaged in, and support the sale of interactive advertising in addition to being responsible for selling over 75% of online advertising in the United States IAB members include AOL, CNET Networks, DoubleClick, MSN, Google, Overture, The Walt Disney Internet Group, Yahoo! and over 150 others.   On behalf of its members, the IAB evaluates and recommends standards and practices, fields interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising.  For more information on the IAB please visit www.iab.net.

Emily Kutner – IAB
212-949-9030 x209