Tuesday, November 12, 2002

Leadership Continues to Reflect Breadth of Interactive Advertising and Marketing Industry

New York, NY — November 12, 2002 The Interactive Advertising Bureau (IAB), the leading voice of the interactive advertising and marketing industry, has elected new members to its Board of Directors. The new Board members come from a diverse group of companies, and underscore the IAB’s mission to represent the entire industry, not any specific group of publishers. IAB member companies account for over 75% of interactive ad revenue in the United States. For continuity, one third of the Board of Directors is elected each year, with Officers holding three-year terms.

“The IAB Board of Directors has been the source of the new energy and enthusiasm which has permeated the industry in the past year, enabling our staff to create and implement groundbreaking initiatives like the Interactive Branding Campaign, the next phases of the incredibly important Cross Media Optimization Studies, and a host of other programs. These initiatives are all designed to illustrate the medium’s effectiveness and as well as make it easier to use for buyers and sellers alike,” said Greg Stuart, President & CEO of the IAB. “Our new members join the IAB as we craft a compelling cross media strategy that includes interactive advertising.”

The new IAB Board Members are:
Tim Armstrong – Vice President, Advertising Sales – Google Inc.
Joanne Bradford – VP & Chief Media Revenue Officer – MSN, Microsoft Corp.
Jason Devitt – CEO – Vindigo
William K. Furlong – Founder, President & CEO – B2BWorks, Inc.
Robert Goldberg – SVP, Sales, Marketing and International Operations – LookSmart
Mark Mariani – President Sales & Marketing – SportsLine.com
Javier Saralegui – President – Univision Online
Christopher M. Schroeder – CEO & Publisher – Washingtonpost.Newsweek Interactive
Jeffrey Schwartz – President and CEO – Autobytel Inc.
Debora J. Wilson – President & CEO – weather.com

“I would certainly like to thank our outgoing Board members for their involvement and support of the agenda which we have put forward for the Interactive advertising industry. What we have accomplished in the past year is remarkable. I also am proud that this truly stellar group of new Board members has stepped in, giving the IAB the benefit of their time and expertise, and by their very interest in joining the Board, endorsing our mission,” Stuart concluded.

About the IAB
Founded in 1996, the Interactive Advertising Bureau (IAB) is the leading interactive advertising association and represents companies responsible for selling over 75% of online advertising in the United States, including; AOL, CNET, MSN, Overture Services, Walt Disney Internet Group, Yahoo, and over one hundred others. Its activities include evaluating and recommending standards and practices, fielding research to document the effectiveness of the interactive medium and educating the advertising industry about the use of interactive advertising. Membership includes companies that are actively engaged in, and support the sale of interactive advertising.


Marla Nitke IAB
[email protected]