Wednesday, October 2, 2002

Sixteen New Members Including,, CBS, CMP/TechWeb, and join the IAB

New York, NY - October 2, 2002 - The Interactive Advertising Bureau (IAB), the leading voice of the interactive advertising and marketing industry, has announced the addition of sixteen online advertising sellers and publishers as new members. IAB member companies now account over seventy-five percent of the ad revenue generated via Internet advertising.

The new IAB member companies are: ADexact,, Amazing Media Inc.,,, CBS,, CMP/TechWeb, DealTime Inc.,, iCrossings Inc., Invicta Media Group, The Motley Fool,, and

"The IAB's growing membership signals the relevance of our initiatives which are designed to improve and grow the business. These companies recognize the importance of being on 'the inside,' helping to shape the industry as members of the IAB," said IAB President & CEO, Greg Stuart. "Previous initiatives, like the Terms & Conditions Version 2.0, Measurement and Audit Guidelines and the Cross Media Optimization Study, all significant to our growth, will be matched by future efforts, some to refine already existing guidelines and best practices, and others that tackle additional roadblocks that stand in the way of our progress."

About the IAB
Founded in 1996, the Interactive Advertising Bureau (IAB) is the leading interactive advertising association and represents companies responsible for selling over 75% of online advertising in the United States, including; AOL, CNET, MSN, Overture Services, Walt Disney Internet Group, Yahoo, and 100 others. Its activities include evaluating and recommending standards and practices, fielding research to document the effectiveness of the interactive medium and educating the advertising industry about the use of interactive advertising. Membership includes companies that are actively engaged in, and support the sale of interactive advertising.


Marla Nitke IAB
[email protected]