Wednesday, September 18, 2002

New York, NY - September 18, 2002 - The Interactive Advertising Bureau (IAB), the leading voice of the interactive advertising and marketing industry, will hold its 2002 Annual membership meeting on October 21, in New York City. Themed "Claiming our Place," the full day event will precede the Jupiter/IAB Advertising Forum October 22nd & 23rd which is co-sponsored by Jupiter Research (a division of Jupitermedia Corporation) and the IAB.

At its Annual Meeting, the IAB will share top-line results from Phase 2 of its ongoing Cross Media Optimization Study (X-MOS) and update the membership on the status of the industry's Interactive Branding Campaign. The Campaign has generated over 325 million impressions online since its launch on July 8th. In addition to the online component of the campaign, the initial wave of print advertising has appeared in Forbes, Media and The Wall Street Journal.

"Our industry has responded to the state of the industry with an unparalleled and dynamic effort; the Interactive Branding Campaign, said Greg Stuart, President & CEO of the IAB. This industry-wide, pro bono campaign has, to date been valued at well over $5 million dollars, all donated goods and services from the industry, for the industry.

"Of critical importance to our members and the industry at-large, will be the initial top-line findings from the Cross Media Optimization Study we are in the midst of. This effort, which builds upon the benchmark learning gathered from the MSN and Unilever study earlier this year, includes the participation of eight global advertisers and over twenty publishers. Additionally, among the themes for discussion at the Annual Meeting are how publishers will meet marketers objectives in 2003, the role of research in helping marketers to make decisions that increase their interactive efforts, the interactive value proposition, and how creativity and innovation in sales strategy can add to the bottom line.

Following an opening keynote address, "Beyond 2003: Meeting the Challenge to Change" by IAB Chairman Shelby Bonnie, the scheduled agenda for the meeting is as follows;

  • New IAB Research: Marketing Mix Research Phase 2 Topline Results
  • IAB Update: Interactive Branding Campaign
  • Bringing Traditional Advertisers Online: Strategies for a Rising Tide
  • Creative Packaging: Speaking to Marketers in their own Language
  • IAB Update: Quarterly Interactive Advertising Revenues
  • Advancing the Industry
  • IAB Update: Terms & Conditions 2.0
  • IAB Update: Reach & Frequency
  • Online Advertising: Present and Future
  • IAB Update: Committee Participation and Progress
  • Your Best Sales Idea in Three Minutes or Less

Periodically throughout the day's program, the IAB will offer IAB Interstitials, short updates on emerging interactive advertising formats and topics including; Search, Classifieds, iTV, Interactive Broadcasting, Wireless, E-Mail and Sponsorship.

Further information and the full agenda are on the IAB Web site at IAB members can also register for both the Annual Meeting and the Jupiter/IAB Advertising Forum on the IAB site and receive a 15% discount for the conference.

About the IAB
Founded in 1996, the Interactive Advertising Bureau (IAB) is the leading interactive advertising association and represents companies responsible for selling over 75% of online advertising in the United States, including; AOL, CNET, MSN, Overture Services, Walt Disney Internet Group, Yahoo, and 100 others. Its activities include evaluating and recommending standards and practices, fielding research to document the effectiveness of the interactive medium and educating the advertising industry about the use of interactive advertising. Membership includes companies that are actively engaged in, and support the sale of interactive advertising.

About the Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), ( headquartered in Darien, CT, is a leading provider of global real-time news, information, research and media resources for information technology and Internet industry professionals. Jupitermedia includes the and Network of over 150 Web sites and 200 e-mail newsletters that generate over 200 million page views monthly. Jupitermedia also includes Jupiter Research, a leading international research advisory organization specializing in business and technology market research in 17 business areas and 9 vertical markets. In addition, Jupiter Events include nearly 40 offline conferences and trade shows focused on IT and business-specific topics.


Marla Nitke IAB
[email protected]