Thursday, September 12, 2002

New Site To Serve Membership and Interactive Industry As Hub
For Interactive Advertising & Marketing Information

New York, NY - September 12, 2002 - Reflecting the increased utility and growing demand for actionable and timely data concerning the interactive advertising industry, and providing increased member benefits, the IAB, the leading voice of the interactive advertising and marketing industry, today unveiled a total redesign of its Web site. Intended to serve as the hub of information for its membership, the new IAB site provides ease of use, continuously updated industry data and research, and will highlight industry events with Interactive Broadcast coverage of major industry events.

Among the features of the redesigned industry destination site are:

  • Archived copies of "The Informer" the IAB's Newsletter
  • "About the IAB" an area for member information and contacts
  • "Committees" - which lists the standing IAB committees and Task Forces
  • "Interactive & Creative" containing examples of rich media and interactive broadcasting
  • "Standards & Guidelines" - including Terms & Conditions, Master list of Spiders & Robots, Ad Unit Guidelines, Rich Media Guidelines, Ad Campaign Measurement & Audit Guidelines and Privacy guidelines.
  • "Events" listing current and future IAB events
  • "Resources & Research" containing data from Dynamic Logic, Atlas DMT and Marketing Evolution, Rich Media by Emerging Interest, Stats & Data from eMarketer, Case Studies, Current and archived PricewaterhouseCoopers/IAB Internet Ad Revenue Report, the IAB Fellow Program, Interactive Advertising Basics and Privacy resources
  • "News" all the current and archived news releases and clips from the IAB

"This past year has seen the IAB move into the forefront of helping to lead the interactive advertising and marketing industry to new levels, through research, voluntary guidelines and the launch of the industry's first Interactive Branding Campaign," said IAB President & CEO, Greg Stuart. "The new site which we have unveiled today is a reflection of the accomplishments and direction we are taking to continually provide our membership, and the industry at large, with the tools for success, and the actionable information needed in our evolving medium."

About the IAB
Founded in 1996, the Interactive Advertising Bureau (IAB) is the leading interactive advertising association and represents companies responsible for selling over 75% of online advertising in the United States, including; AOL, CNET, MSN, Overture Services, Walt Disney Internet Group, Yahoo, and 100 others. Its activities include evaluating and recommending standards and practices, fielding research to document the effectiveness of the interactive medium and educating the advertising industry about the use of interactive advertising. Membership includes companies that are actively engaged in, and support the sale of interactive advertising.


Marla Nitke IAB
[email protected]