UNDER NEW LEADERSHIP IAB DOUBLES MEMBERSHIP SINCE NOVEMBER
MTV Networks, NetCreations, Ticketmaster, Vivendi Universal's Flipside.com, Winstar Interactive/Interep Interactive Among New IAB Members
New York, NY - June 4, 2002 - The Interactive Advertising Bureau (IAB) the leading voice of the interactive advertising and marketing industry, today announced that it has added thirteen online advertising sellers and publishers as new members. IAB member companies now account for well over seventy-five percent of the ad revenue generated via Internet advertising.
New IAB member companies include: Allrecipes.com, AWS WeatherBug, Flashspot Networks, HiWire, LookSmart, MTV Networks, NetCreations, SmartMoney.com, Studio One Networks, TechTarget, Ticketmaster, Vivendi Universal's Flipside.com, and Winstar Interactive/Interep Interactive
"The growing attractiveness of IAB membership for online publishers is a testament to the work that we are doing in support of not only the ad sellers, but in fact, the entire industry. Most of these new members indicated to me that they see a new momentum and drive behind the IAB to really make a difference," noted IAB President & CEO, Greg Stuart. "Frankly, we need and expect everyone's support to make that difference. This year and next will be crucial as we move, via groundbreaking research and the proactive positioning of the interactive medium, to provide the industry with the tools for success. It is an exciting time in our industry's history, and IAB membership assures that member companies will be able to be on the front lines and contribute to the overall health of the industry via participation in the important research, education and best practices/guidelines initiatives that are ongoing for IAB members."
About the IAB
Founded in 1996, the IAB is the industry's leading interactive advertising association and represents companies that sell over 75% of online advertising, including AOL, CNET, DoubleClick,MSN, Walt Disney Internet Group, Yahoo, and many others. Its activities include evaluating and recommending standards and practices, fielding research to document the effectiveness of the interactive medium and educating the advertising industry about the use of interactive advertising. Membership includes companies that are actively engaged in the sale of interactive advertising.
Marla Nitke IAB