Tuesday, April 23, 2002

New York, NY - April 23, 2002 - Just seven months after appointing Greg Stuart as interim President & CEO of the Interactive Advertising Bureau, the IAB's Executive Committee has voted unanimously to make the appointment permanent. As a result, Mr. Stuart will relocate to New York City and work out of the IAB headquarters office in Manhattan.

"Greg took the helm of the IAB at a critical point in the evolution of the interactive advertising industry, and of the organization itself," said IAB Chairman Shelby Bonnie. "In this challenging period for the advertising market, his dedication to identifying and prioritizing the crucial areas that the IAB has had to address, and his coalition building success, have resulted in a number of important IAB achievements. During his tenure, the IAB has progressed significantly in online campaign measurement and audits, a number of comprehensive research projects designed to prove the effectiveness of our medium, and the next version Terms & Conditions for Internet advertising, to name just a few. This is a very well deserved appointment."

Greg Stuart has worked at a number of leading traditional brand advertising agencies in New York, including Young & Rubicam, Jordan McGrath and Partners and WRG BDDP, with such clients as American Express, AT&T, Procter & Gamble, Kraft, and 25 other major U.S. brands, amassing extensive marketing and media planning and media research experience. Stuart has also held senior executive positions or consulted with some of the biggest names in interactive marketing including Flycast Communications, AOL, Sony Online, Classified Ventures/Cars.com, and most recently served as CEO for a West Coast advertising technology start-up, DeltaClick, Inc.

"The past seven months have demonstrated to me that with the dedication and involvement of the IAB Board, the Executive Committee and our members, many of the hurdles that were in front of us when I started, are now in the rear-view mirror," said Stuart. "That's not to say that there isn't a great deal of work still to do, but that with the engaged people of the IAB and our colleagues in all areas of the business, we can define our goals and achieve them. I am truly excited to lead the IAB and to help it define the road ahead."

About the IAB
Founded in 1996, the IAB is the industry's leading interactive advertising association and represents companies that sell over 70% of online advertising, including AOL, CNET, MSN, Yahoo, DoubleClick and many others. Its activities include evaluating and recommending standards and practices, fielding research to document the effectiveness of the interactive medium and educating the advertising industry about the use of interactive advertising. Membership includes companies that are actively engaged in the sale of interactive advertising.


Marla Nitke IAB
[email protected]