eBAY, GOOGLE, CondeNet, MEREDITH INTERACTIVE MEDIA AND WASHINGTONPOST.NEWSWEEK INTERACTIVE AMONG NEW IAB MEMBERS
New York, NY - April 17, 2002 - The Interactive Advertising Bureau (IAB) the leading voice of the interactive advertising and marketing industry, today announced that the organization has added twelve publishers as members. IAB member companies now account for well over seventy percent of the ad revenue generated via Internet advertising.
New IAB member companies include AtomShockwave, CFO.com, CondeNet, eBay, Economist.com, Electronic Arts, eZula, FindWhat.com, Google, Meredith Interactive Media, MyPoints.com and WashingtonPost.Newsweek Interactive.
"As an organization dedicated to improving the interactive advertising and marketing medium, it is important that the IAB be an inclusive resource for all publishers, regardless of size," noted IAB President & CEO, Greg Stuart. "The year ahead promises to be critical to the growth of the interactive medium, and IAB membership assures that member companies will be able to contribute to the overall health of the industry by participating in the important research, education and best practices/guidelines initiatives that are ongoing for IAB members."
"The IAB provides leadership and standards that have helped build the platform of the online advertising business," said Tim Armstrong, Google's vice president of Advertising Sales and Operations. "Google will work with the IAB and its members to ensure that Internet advertising continues to provide a measurable platform for marketers and publishers to acquire new customers and enhance brand recognition."
About the IAB
Founded in 1996, the IAB is the industry's leading interactive advertising association and represents companies that sell over 70% of online advertising, including AOL, CNET, MSN, Yahoo, DoubleClick and many others. Its activities include evaluating and recommending standards and practices, fielding research to document the effectiveness of the interactive medium and educating the advertising industry about the use of interactive advertising. Membership includes companies that are actively engaged in the sale of interactive advertising.
Marla Nitke IAB