Tuesday, November 13, 2001
INTERACTIVE INDUSTRY LEADERS GATHER FOR IAB 2001 ANNUAL MEETING TO DISCUSS ONLINE AD SALES TOOLS FOR TODAY'S ECONOMY

$40 for 40 Job Seekers

New York, NY November 13, 2001 - The Interactive Advertising Bureau (IAB) will hold its Annual Membership Meeting on December 4, at the Javits Center in New York City. A gathering of the leaders of the interactive advertising and marketing industry, the meeting, themed "Striving & Thriving In Today's Economy," will offer attendees a hard and realistic look at today's business and offer expert insights on how to manage in this environment and be ready when the up-turn in the economy comes. Recognizing that there are many talented executives currently out of work, the IAB is offering the first forty job seekers who register admission to the full day's events for $40.00, or 80% off of the program's cost. As an added benefit, the IAB will be collecting all resumes submitted as part of the registration process - in the first forty or not - and will send them to IAB Board members for consideration by their companies.

IAB member companies who will be represented at the Annual Meeting include: CNET Networks, Inc., Walt Disney Internet Group, 24/7 Real Media, MSN, AOL Interactive Marketing, B2Bworks, Yahoo!, iVillage, Inc., L90, Snowball.com, DoubleClick, Forbes.com, iWon Inc., Vindigo, United Online, TerraLycos, The Wall Street Journal Online, New York Times Digital, Gemstar-TV Guide International, About.com and Overture, among others.

"The building blocks, including online ad effectiveness research, plus new industry guidelines in ad sizes and rich media along with ongoing work in measurement, terms & conditions and future ground-breaking research to be announced, will significantly improve the way in which we do business while making the process of developing and executing interactive marketing programs simpler and easier," said Greg Stuart, President & CEO of the IAB. "At the same time, we have to recognize that our business has significantly changed. A slowing economy combined with the repercussion from the events on September 11th have affected all advertising platforms. This year's theme 'Striving & Thriving In Today's Economy' will provide attendees with tools and information to enable them to take maximum advantage of the power of interactive advertising in all its forms.

Concurrent with the first day of @d:tech, attendees to the IAB Annual Meeting, which starts at 9:30am, can attend as guests of the IAB the @d:tech's opening Keynote address given by IAB Board member Gregory Coleman, Executive Vice President, North American Operations, Yahoo!, Inc.,as well as the @d:tech 5th Annual Awards Luncheon and Ceremony.

The day's program includes:

  • Introduction and Welcome - IAB Chairman and CNET Networks Chairman & CEO Shelby Bonnie will share "A View Of The Future"
  • Managing Sales in a Down Market
  • IAB Update: The IAB/PricewaterhouseCoopers Internet Ad Revenue Report: New Insights and Metrics
  • Selling Cross Media Programs: The Dance of the Old & New Elephants
  • IAB Update: Terms & Conditions: How to Make Short Work of a Long Contract
  • Ad Effectiveness: Online Advertising Has Been Proven to Work, Why Doesn't Anyone Care?
  • IAB Update: Spiders & Robots: Dealing With These Pesky Critters
  • New Advertising Formats: 3D and the New Interruptive Creative Advertising
  • IAB Update: Rich Media Guidelines: The First Phase
  • Ad Campaign Measurement Guidelines: The Tower of Babel in Measurement
  • IAB Update: Committees: Research, Media Planning & Buying, Local Advertising, Streaming, Legal Affairs and Public Relations
  • Great Sales Ideas in Three Minutes or Less
  • Adjournment followed by networking cocktail reception

2001 was a year of growth and evolution for the IAB. Organizationally the IAB was repositioned, changing its name to the Interactive Advertising Bureau and broadening its scope to include all interactive advertising and marketing including adding interactive television and wireless. Additionally the membership requirements were changed to focus exclusively on sellers of interactive advertising and marketing, professional management was installed, and a new Board of Directors drawn from the leaders of the industry was elected.

The initiatives that the IAB undertook in 2001 addressed major issues in the industry and have laid the groundwork for vast improvements in the industry going forward. These include:

  • Issuing guidelines for new Interactive Marketing Units and rich media advertising
  • Fielding and releasing branding research along with CNET, DoubleClick and MSN
  • Publishing five research white papers on "Measuring Success"
  • Commissioning PricewaterhouseCoopers to do a process audit of measurement practices
  • Partnering with ABCi to publish and maintain an industry Spider & Robot master list
  • Commissioning ABCi to conduct studies to quantify the differences in measurement processes and the effect of not filtering spiders and robots
  • Issuing Terms & Conditions for Internet Advertising
  • Writing and publishing the IAB Glossary of Interactive Advertising Terms

Those wishing to attend can register at www.iab.net. The cost for members is $195, non-members $295. IAB members wishing to attend the full @d:tech conference will receive a 50 % discount. The special discount for those recently out of work, can be claimed by contacting Susan Friedman at 212-949-9030.

About the IAB

Founded in 1996, the IAB is the industry's leading interactive advertising association. Its activities include evaluating and recommending guidelines and best practices, fielding research to document the effectiveness of interactive media, and educating the advertising industry about the use of interactive advertising and marketing. Membership includes companies that are actively engaged in the sale of interactive advertising and marketing.

Contact:

Marla Nitke IAB
212-380-4714
[email protected]