Wednesday, October 17, 2001

Comprehensive Listing of Hundreds of Standard Definitions Covers Online, Wireless and Interactive Television Industries

New York, NY - October 17, 2001 - In an effort to help simplify the process of buying and selling interactive media, the Interactive Advertising Bureau (IAB), the leading voice of the interactive advertising and marketing industry, has published the new IAB Glossary of Interactive Advertising Terms. The glossary was authored by IAB President & CEO Robin Webster. Ms. Webster was also responsible for the first glossary issued by CASIE, a coalition of the Association of American Advertising Agencies and the Association of National Advertisers, several years ago.

"The lack of standard definitions for terms we use every day has been an area of concern for some time," noted Ms. Webster. "Not only is this glossary extremely useful for the professionals already in our business, it is also a valuable teaching tool for the people coming into the industry, giving them a solid understanding of what interactive advertising and marketing is all about."

Intended to be a "living" document, the IAB Glossary of Interactive Advertising Terms will continue to evolve as the industry changes and grows. Containing technical, measurement and business terms, it was amassed with the assistance of a broad base of expert advisors from advertising agencies, technology providers, publishers and research companies, and will be periodically updated by the group.

The IAB Glossary of Interactive Advertising Terms can be found at

The IAB Glossary of Interactive Advertising Terms is the latest in a series of IAB initiatives. In addition to the Terms & Conditions for Internet Advertising guidelines, the IAB has recently issued recommended guidelines for Interactive Marketing Units (IMUs) and rich media, and has presented research on the branding effectiveness of online ad units along with member companies CNET Networks, Inc., DoubleClick and MSN. The IAB will unveil its recommended guidelines for ad measurement by year-end.

About the IAB
Founded in 1996, the IAB is the industry's leading interactive advertising association. Its activities include evaluating and recommending guidelines and best practices, fielding research to document the effectiveness of interactive media, and educating the advertising industry about the use of interactive advertising and marketing. Membership includes companies that are actively engaged in the sale of interactive advertising and marketing.


Marla Nitke IAB
[email protected]