Wednesday, October 25, 2000
INTERNET ADVERTISING BUREAU (IAB) EXPANDS TIES WITH NATPE – THE ALLIANCE OF MEDIA CONTENT PROFESSIONALS

IAB to Host Expanded Pavilion at NATPE Conference and Exhibition January 22 – 25. IAB/ WAA/ NATPE to Co-Sponsor Wireless Panels at Fall Internet World

New York, October 25, 2000 – Broadening its association NATPE, the alliance of media content professionals, the Internet Advertising Bureau (IAB), has announced that it will expand its pavilion at the NATPE conference and exhibition next January 22 – 25, at the Las Vegas Convention Center, offering more member companies the opportunity to exhibit at the high profile event. IAB members currently scheduled to be part of the IAB presence at NATPE 2001 include; AdOutlet, IAB Canada, Iconocast, PCSInnovations, Pogo.com, PricewaterhouseCoopers, Solbright Communications, Spinway, Unicast and Women.com. Ad Age will sponsor the IAB Lounge.

Additionally, the IAB and its Wireless Advertising Association (WAA) Strategic Operational Unit, along with NATPE, will co-sponsor a two part panel discussion at this year’s Internet World on October 25, entitled "Advertising In A Wireless World." Topics covered will include campaign integration, the how-to’s, initiatives in standards and guidelines, views and news from Washington D.C., and privacy among others.

"We feel it is critical that as all facets of the Internet industry continue to grow and evolve, our members are able to take advantage the knowledge and expertise that all, parties to the equation have to offer" noted Rich LeFurgy, Chairman of the IAB and General Partner of WaldenVC. "As the television and cable industries grow more and more sophisticated in their use of the Internet, and IAB members continue to offer services that can enhance NATPE members’ online messaging and promotions, our knowledge of each other’s businesses is crucial to our combined growth."

About NATPE
NATPE, the alliance of media content professionals, is the world’s largest and most influential non-profit television programming and software association dedicated to the continued growth and convergence of all content across all media. The 38th annual NATPE Conference & Exhibition will take place January 22-25, 2001 at the Las Vegas Convention Center.

About The Wireless Advertising Association
The Wireless Advertising Association was formed in May of 2000 with the merger of the Internet Advertising Bureau's Wireless Ad Council and the Wireless Advertising Industry Association. A global organization, the WAA membership consists of the leading companies in the wireless arena, all directed to the goal of fostering the rapid growth of the wireless Internet advertising industry by establishing voluntary guidelines addressing key industry issues.

About the Internet Advertising Bureau
Founded in 1996, the IAB is the leading online advertising association with more than 300 active member companies. Its activities include evaluating and recommending standards and practices, fielding research to document the effectiveness of the online medium, and educating the advertising industry about the use of online advertising. Current membership includes companies that are actively engaged in the sales of Internet advertising, with associate membership including companies that support online advertising - interactive advertising agencies, measurement companies, research suppliers, technology suppliers, traffic companies, and other organizations from related industries. A global organization, IAB member countries include Belgium, Canada, France, Germany, Holland, Hong Kong, Italy, Switzerland and the United Kingdom. IAB is currently developing membership countries in Asia and Latin America, as well as other countries in Europe. The IAB and the Internet Local Advertising Commerce Association (ILAC) agreed to combine their organizations in July of 1998.

Contact:

Marla Nitke IAB
212-380-4714
[email protected]