RADIATE INTERNET ROUNDTABLE AND WIRELESS ADVERTISING ASSOCIATION TO WORK TOGETHER TO FIND COMMON GROUND ON AUDIENCE METRICS
Leading Internet Associations to Work Together to Unify Industry
Mountain View, CA and New York, NY - October 25, 2000 - The largest association in wireless advertising and the newly formed Radiate Internet Roundtable (RIR) have agreed to work together to find a common ground solution to Internet audience measurement. The RIR is a group of leading metrics, advertising and wireless companies who have joined to clarify the confusion in audience measurement reporting.
"We are pleased to work with the WAA on this important industry initiative," said Ehren Maedge, CEO of Radiate and RIR sponsor. "We want the RIR to be a unifying industry leadership forum that works with leading Internet associations and companies to establish a common and acceptable solution to Internet audience measurement."
Specifically, the group will begin work on a new, universal set of terms that accurately defines what a unique user is. "The RIR is an excellent forum to develop and hone solutions for an issue that is important today and even more important for the wireless, ubiquitous future of the Internet," said Robert O'Hare, Director of Mobile Commerce at Motorola and WAA co-chair.
RIR members see the Web evolving from its current status as a destination to a medium through which advertisers will reach audiences via cell phones, PDAs, software and traditional Web pages.
The next RIR meeting will be in January in Ft. Lauderdale, Florida. The group met previously on July 12 in New York City and September 21 in San Francisco.
About the RIR
The Radiate Internet Roundtable is a leadership panel formed to address the policies of the Internet industry and provide guidance, policy recommendations and promote an understanding on leading edge issues. This roundtable is open to all interested parties. At present, Roundtable members include AltaVista, Arbitron, MediaMetrix, Nielsen Media Research, OgilvyOne, DoubleClick, AdForce, Motorola, PCData, WashingtonPost.Newsweek Interactive, 24/7 Media, Aberdeen Research Group, Cydoor, Digital Idea, AdExchange, Word of Net, NetValue and Radiate.
Marla Nitke IAB