Wednesday, August 9, 2000
INTERNET ADVERTISING BUREAU (IAB) FORMS CPO COUNCIL: SPECIAL GROUP TO FOCUS ON EDUCATION AND IMPLEMENTATION OF WEB SITE PRIVACY INITIATIVES

DoubleClick's Jules Polonetsky, All Advantage's Ray Everett Church To Act As Initial Co-Chairs

New York, NY - August 9, 2000 - The Internet Advertising Bureau (IAB) has announced the formation of the Chief Privacy Officer (CPO) Council, which will be charged with proactively educating and informing the online industry about the consumer privacy solutions available to Web sites, and the most effective means for adoption and implementation of those policies. Jules Polonetsky, Chief Privacy Officer, DoubleClick, and Ray Everett Church, Chief Privacy Officer and Vice President, Public Policy for AllAdvantage.com, both nationally recognized experts on consumer privacy, will serve as the Council's initial co-chairs.

The IAB has been front and center on the need for consumer privacy for some time now, working with virtually every credible group seeking to face the issue. What we have found is that the industry is dedicated to protecting the privacy of its users and that our stance should be to educate, not regulate, the industry, said Rich LeFurgy, Chairman of the Internet Advertising Bureau. "As consumer privacy guidelines proliferate and evolve, the IAB CPO Council is where executives in charge of protecting consumer privacy for their online businesses can come together to work out the best practices for implementation. Providing a place where industry members gather to bring the industry to a higher level has always been what the IAB has done well."

We see the Chief Privacy Officer Council as a logical extension of the way in which the online industry can once again step forward to meet the needs of the consumer as the medium evolves, noted Mr. Everett Church and Mr. Polonetsky. "The CPO Council will benefit the industry and consumers alike by educating those responsible for evaluating and implementing privacy guidelines for individual sites, be they commerce or content oriented."

Open to executives with responsibilities involving consumer protection and privacy implementation, the IAB's CPO Council is focused on proactively helping the online industry to implement privacy policies that benefit the consumer at the site level. Empowering those with expertise to share that knowledge with their colleagues, the Council will provide a unique opportunity to develop or recommend privacy guidelines and best practices.

The CPO Council becomes the second special unit formed by the IAB in the past month, following the creation of the Wireless Advertising Association (WAA) by the IAB and the WAIA. These special units utilize the IAB's industry leadership position and infrastructure to facilitate important initiatives that benefit the online advertising community at large.

Founded in 1996, the IAB is the leading online advertising association with more than 300 active member companies. Its activities include evaluating and recommending standards and practices, fielding research to document the effectiveness of the online medium, and educating the advertising industry about the use of online advertising. Current membership includes companies that are actively engaged in the sales of Internet advertising, with associate membership including companies that support online advertising - interactive advertising agencies, measurement companies, research suppliers, technology suppliers, traffic companies, and other organizations from related industries. A global organization, IAB member countries include Belgium, Canada, France, Germany, Holland, Hong Kong, Italy, Switzerland and the United Kingdom. IAB is currently developing membership countries in Asia and Latin America, as well as other countries in Europe. The IAB and the Internet Local Advertising Commerce Association (ILAC) agreed to combine their organizations in July of 1998.

Contact:

Marla Nitke IAB
212-380-4714
[email protected]