Tuesday, June 20, 2000

Introduces IAB Privacy Guidelines for Members
Program Presented in Conjunction with PricewaterhouseCoopers

New York, NY - June 20, 2000 - The Internet Advertising Bureau (IAB), in conjunction with PricewaterhouseCoopers, will present two Privacy Forums for its membership, and the industry at large, on June 29 in New York City at the Hotel Inter-Continental and July 12 in San Francisco at the Nikko Hotel. In addition to the in-depth program, the IAB will introduce its Privacy Guidelines for members at the seminars. A member benefit, the seminars are free for IAB members and are open to non-members at a cost of $125 per person. Those who wish to attend either of these seminars should register at www.iab.net.

"As we have often noted, the continued, sustained growth of the Internet, in all of its aspects, is dependent upon the recognition of the consumer as our primary audience, and making the consumer online experience a gratifying one," noted IAB Chairman, and General Partner of WaldenVC, Rich LeFurgy. "We have long recognized the significance of consumer privacy as a key element in the equation, and these seminars which PricewaterhouseCoopers is presenting with the IAB, reinforce our position that the industry is committed to protecting privacy online through education, not regulation."

Designed as an in-depth discussion on privacy issues, the seminars will review the new IAB privacy guidelines, present an overview of privacy issues from industry experts, and guide attendees through the steps necessary to develop and implement a privacy assurance program in accordance with the IAB guidelines. The IAB has established these guidelines to provide its member organizations, and the industry at large, with a tool by which they can establish privacy policies to ensure that the privacy of consumers is protected.

The program format is as follows:

8:00 - 8:45 am:



8:45 - 9:15 am:


IAB Guidelines Review
Beth-Ann Eason, Vice President, Group Publisher, DoubleClick
Rich LeFurgy, General Partner, WaldenVC, IAB Chair (SF)


9:15 - 10:30 am:


Government Perspectives & Private Sector Solutions to Privacy
Representatives from government; self-regulatory programs; ad serving companies; and online publishers will engage in a discussion covering the current state of online privacy, what can be anticipated, and what you can do to protect and serve consumers.
John Kamp, IAB Washington representative and counsel to Wiley, Rein & Fielding
Panelists to include:
Josh Isay, Director, Public Policy & Government Affairs, DoubleClick
Gary Laden, Director, Privacy Program, BBBOnLine
Kenneth Richieri, VP & General Counsel, New York Times Company Digital
Ray Everett Church, Chief Privacy Officer & VP for Public Policy, AllAdvantage (SF), Representative from TRUSTe (SF)


10:30 am:


Refreshment Break


10:45 - 12:30 pm:


How to Develop & Implement a Workable Privacy Assurance Program
You'll learn about the steps needed to design and implement a privacy policy in accordance with the IAB privacy guidelines. You'll cover aspects of your business operations and which employees need to be involved in order to achieve effective and workable self-regulation.
Dr. Larry Ponemon, Partner, PricewaterhouseCoopers
Tom Hyland, Partner, PricewaterhouseCoopers.


Founded in 1996, the IAB is the leading online advertising association with more than 300 active member companies. Its activities include evaluating and recommending standards and practices, fielding research to document the effectiveness of the online medium, and educating the advertising industry about the use of online advertising. Current membership includes companies that are actively engaged in the sales of Internet advertising, with associate membership including companies that support online advertising - interactive advertising agencies, measurement companies, research suppliers, technology suppliers, traffic companies, and other organizations from related industries. A global organization, IAB member countries include Belgium, Canada, France, Germany, Holland, Italy, Switzerland and the United Kingdom. IAB is currently developing membership countries in Asia and Latin America, as well as other countries in Europe. The IAB and the Internet Local Advertising Commerce Association (ILAC) agreed to combine their organizations in July of 1998.


Marla Nitke IAB
[email protected]