Wednesday, June 9, 1999
First USA Bank NAMED 1999 MARKETER-OF-THE-YEAR

SAN FRANCISCO - June 9, 1999 - The Internet Advertising Bureau (IAB) today presented its annual "Marketer-of-the-Year" award, honoring leadership in the use of the Internet as an effective marketing tool, to First USA Bank. The IAB Marketer of the Year award recognizes a company's leadership in the effective use of online advertising as a purchaser, an advocate and for the effective strategic use of its creative. The award was presented at a luncheon ceremony during the IAB's two day annual West Coast membership meeting.

"As we see our industry's dynamic growth continue to expand, First USA's creative and effective use of the Internet medium has played a major role in that expansion," said IAB Chairman Rich LeFurgy, who presented the award. "First USA's efforts have been an example to marketers on how they can use their online presence to build and extend their branding and sales efforts."

Kurt Campisano Senior Vice President, Internet Marketing, First USA Bank, and Vincent Talbert, Senior Vice President, Internet Marketing, both accepted the award on behalf of the company.
In accepting the award, Mr. Campisano noted that First USA considered the combination of its direct marketing efforts with Internet exposure as an exciting way to extend its business. With the success of the company's online efforts to date, Mr. Campisano noted that the company planned on increasing online expendatures as a key element of its acquisitions budget.

About the Marketer-of-the-Year Award
Founded in 1998, the Internet Advertising Bureau's Marketer of the Year is an annual award honoring leadership in the use of the Internet as an effective marketing tool. Recipients must demonstrate implementation strategies that explore and establish principles for the industry. The award is judged and the winner selected by the IAB Board of Directors.

About Internet Advertising Bureau
Founded in 1996, the IAB is the leading online advertising association with over 300 active members. Its activities include evaluating and recommending standards and practices, fielding research to document the effectiveness of the online medium and educating the advertising industry about the use of online advertising. Current membership includes companies that are actively engaged in the sales of Internet advertising, with associate membership including companies that support advertising, -- interactive advertising agencies, measurement companies, research suppliers, technology suppliers, traffic companies and other organizations from related industries. A global organization, the IAB has member countries including Canada, Belgium, France, Germany, Holland, Italy, Switzerland and the United Kingdom, and is currently developing membership countries in Asia and Latin America, as well as other countries in Europe.

Contact:

Marla Nitke IAB
212-380-4714
[email protected]