Wednesday, August 28, 1996
INTERNET ADVERTISING BUREAU TOPS SEVENTY MEMBER MARK

Fall General Meeting To Convene At Internet World Charter Membership Deadline Extended

New York, NY - August 28, 1996 -- The four-month-old Internet Advertising Bureau (IAB) today announced that it has enlisted more than 60 companies as charter members since its inaugural meeting in New York on June 21. According to the IAB, online advertising revenues generated by its current members account for at least two-thirds of Internet/online ad sales today.

The association, which boasts 71 charter member companies, expects to enroll more than 100 members by year end. The membership comprises companies actively engaged in the sale of advertising on the Web including the largest media conglomerates, new media pioneers and leading online services. Membership also includes a cross-section of the software, telecommunications services, research, accounting, legal and advertising firms that are supporting the online ad market. The IAB was formed as a non-profit organization in April 1996 to promote the use and effectiveness of Internet advertising.

"The enormous support from industry leaders demonstrates the overwhelming need for our organization to provide a focus for the development of the online advertising community," said Rich LeFurgy, acting chairman of the IAB Steering Committee and Vice President Advertising and Product Marketing, Starwave Corporation. "The resources and commitment of the member companies will allow the IAB to achieve principal objectives aimed at making the Internet a credible medium for advertisers."

The IAB also announced that its Fall general meeting will be held on December 11 in New York City. The meeting coincides with the fourth Annual Fall Internet World convention at the Jacob Javits Convention Center.

"Virtually every Internet company will have a presence at Fall Internet World, which gives the IAB the perfect opportunity to convene its membership and reach out to a wider audience," LeFurgy said.

At the Fall meeting, the group plans to make several key announcements. It will unveil the results from its industry advertising revenue reporting program, administered by Coopers & Lybrand and will provide updates on its research, working committees and professional development initiatives.

To encourage broader industry participation, the IAB announced today that it has extended its charter membership period until September 31. Companies that join during this time will receive usage rights to the "IAB Charter Member" logo, distinguishing them as leaders in the Internet advertising community. Other membership benefits include listing in the IAB membership directory, membership newsletter, membership research services and a membership benefits program offering discounts on a range of professional products and services. Companies interested in IAB membership or the 1996 Fall General Meeting should contact the IAB Hotline at (212) 704-4446 or e-mail [email protected]

Representing the online advertising industry in the United States, the IAB is a trade association whose general member companies are actively engaged in the sale of advertising delivered over the Internet. The IAB focuses exclusively on promoting the use and effectiveness of online advertising and helping advertisers and their agencies maximize the value of their on-line marketing activities.

Contact:

Marla Nitke IAB
212-380-4714
[email protected]