Wednesday, July 16, 2008
The IAB Launches Revenue Cycle Best Practices

Recommendations Seek to Increase Efficiencies for Interactive Advertising Operations

NEW YORK, NY (July 16, 2008) –The Interactive Advertising Bureau (IAB) today announced the release of “Revenue Cycle Best Practices,” a document that recommends a series of internal controls and processes for publishers aimed at increasing efficiency and effectiveness in the online advertising revenue cycle. This is the fourth in a series of documents that are part of an IAB-led industry initiative to increase operational efficiencies within the interactive advertising ecosystem. “Revenue Cycle Best Practices” was created by the IAB’s CFO Council, and is comprised of financial professionals representing 46 leading interactive companies.

Key recommendations from the document include:

  • Specific processes for obtaining internal pricing approval
  • Advice to publishers that they closely monitor open receivables that are more than 60 days overdue and that they recommend actions to their sales teams for collections
  • Implementation of appropriate controls along the insertion-order process to ensure proper execution
  • Regular meetings between collections teams and Ad Sales Management.

“The work that we’ve done collectively as an industry in streamlining many areas of the advertising supply chain is important for the growth of interactive advertising,” said Randall Rothenberg, president and CEO of the IAB. “By working with our members to enhance operational efficiencies, we deliver on the promise of an extraordinary medium that is transforming consumers’ lives.”

“This document provides guidance on how to improve our internal and external communications. This will not only increase productivity, prevent costly errors and decrease the amount of time it takes to collect payment but it also improves customer satisfaction. It ultimately means more revenue for the company,” said Christie Lay, Senior Credit Manager, Microsoft Corporation and one of the working group members who participated in the document’s creation.

The “Revenue Cycle Best Practices” document along with the other three documents in the series—“Billing Methods Best Practices,” “On-time Delivery Toolkit” and “Campaign Setup Best Practices”—can be found at www.iab.net/revenue_cycle

About the CFO Council:
The council is a forum for finance professionals of IAB member companies to identify general finance related issues and recommend solutions. Among the broad issues that the council will address are: interpreting accounting rules, financing opportunities, and bad debt and receivables. The committee will deliver these objectives through industry research, standards and best practice development and stakeholder education.

About the IAB:
The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

IAB Media Contact:
Marla Aaron
Director, Marketing Communications
212.380.4714
[email protected]