Thursday, January 24, 2008
The Interactive Advertising Bureau Releases "Digital Video Advertising Overview"

Report Showcases Explosive Growth and Innovation of Digital Video Content and Advertising

New York, New York (January 24, 2008) - The Interactive Advertising Bureau (IAB) today announced the release of “A Digital Video Advertising Overview,” a milestone document that helps marketers and agencies maximize their understanding and use of digital video advertising. An informative primer on digital video’s metrics, technologies and products, the document provides an overview of the constituents of the video advertising ecosystem, a look at the current state and challenges of the business of video advertising, an explanation of in-stream and in-banner video, and an appendix of definitions and nomenclature commonly used in the platform. It is the first in a series of whitepapers on digital video, and the second in the series of platform-status reports issued by the IAB in an ongoing effort to educate the marketplace on the latest innovations in interactive advertising.

“The incredible growth of digital video over the past year is a testament to its singular ability to deliver exciting new consumer experiences with sight, sound and motion, revolutionizing consumer relationships with digital content ,” said Randall Rothenberg, President and CEO of the IAB. “This rich and useful document will help marketers, agencies and publishers better understand how to harness the power of digital video so they can provide even more engaging experiences for their consumers.”

“It is critical that we create an environment that makes it easy for marketers and agencies to utilize this rich medium,” said Michael Hurt, Director of Digital Advertising, of Microsoft Digital Advertising Solutions and Co-Chair of the IAB Digital Video Committee. “This is really just the beginning of our work to foster and promote the continued growth of this vigorous and healthy online video ecosystem.”

On February 13, the IAB will host a seminar in New York City on the state of digital video, continuing its educational efforts about this most compelling medium. The seminar will provide marketers and agencies a hands-on opportunity to learn from the experts how to implement digital video into their existing marketing programs.

To download “A Digital Video Advertising Overview” and for more information about the upcoming seminar, please visit www.iab.net/dvplatform.

24/7 Real Media, Inc.
360i
Ad Infuse
Adify
Adobe Systems Inc.
Adtegrity
Advanstar Communications, Inc.
Advertising.com
Agency.com
Akamai
AMC Group Online Media Services
AOL
Atlas DMT
Aurix LTD
Batanga
BIA Information Network, Inc.
Blinkx
Brightcove
Broadband Enterprises
Burst Media Corporation
Cars.com
Cartoon Network
CBS Interactive
Cisco Media Solutions Group
Claria
Clip Syndicate
CNET Networks, Inc.
CNN.com
Comcast Corporation
comScore
CondéNet
Cox Newspapers, Inc.
Critical Mass
DoubleClick, Inc.
Dynamic Logic
Edmunds.com
Eyeblaster
EyewonderFacebook
Forbes.com
FOX Interactive Media
FOX News Channel
Geary Interactive
Google, Inc.
Heavy.com
HowStuffWorks
Hulu
IAC Media & Advertising
IGN Entertainment
Internet Broadcasting Systems
Interpolls
Joost
Jordan Edmiston Group, Inc.
Jump TV
LookSmart
M:Metrics
Martha Stewart Living Omnimedia
Maven Networks
MediaFLO USA, Inc.
Metacafe
Microsoft Digital Advertising Solutions (MSN)
Millward Brown USA Inc.
MSG Interactive
NBC Universal Digital Media
Nielsen Online
Orbitz Worldwide
Panache Technologies
PBJS
PerfSpot.com
Pulse360
PureVideo
Q Interactive
Quantcast
Quigo Technologies
Range Online Media, Inc.
Reader's Digest Association Interactive
Rentrak
Reuters
Revolution Health
Group
Right Media Inc.
Sapient Corporation
Scan Scout
SpotXchange
Taboola
Tacoda
Television Bureau of Advertising
The Fifth Network
The Wall Street Journal Digital Network
Theorem, Inc.
Time Inc.
Traffic Marketplace
Transpera
Tremor Media
True North, Inc.
Unicast
Univision Online
ValueClick Media
Vibrant Media
Video Egg
Visible Measures Corp.
Vizi
VMIX
Walt Disney Internet Group
Washingtonpost.Newsweek Interactive
Weather Channel Interactive (Weather.com)
WeatherBug
WebMD
WebTrends
World Wrestling Entertainment, Inc.
WorldNow
Yahoo!, Inc.
YuMe Networks
Zango

About the IAB:
Founded in 1996, the Interactive Advertising Bureau represents over 300 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the continuing growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB evaluates and recommends standards and practices, fields interactive effectiveness research, and educates marketers, agencies, and media companies, as well as the wider business community, about the value of interactive advertising.

IAB Media Contact:
Marla Nitke
[email protected]
(212)380-4714