December 21, 2011
IAB Promotes David Doty to Executive Vice President |
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December 7, 2011
IAB Reveals First-Ever List of Top Mobile Shopping Savvy U.S. Cities |
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November 30, 2011
Q3 ’11 Internet Advertising Revenues Up 22% from Year Ago, Climb to Nearly $7.9 Billion, According to IAB and PwC |
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November 7, 2011
IAB Announces Industry Adoption of Impression Exchange Solution to Combat Billing Obstacles |
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November 7, 2011
IAB Updates Rich Media Creative Guidelines, Reflecting Rapid Adoption of Highly Engaging Interactive Formats by Brand Advertisers |
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November 3, 2011
IAB Releases Ad Verification Conduct Guidelines |
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November 2, 2011
IAB Advances Data Demystification, Releases Lexicon of Universal Data Segments & Techniques |
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October 20, 2011
IAB Drives Mobile Marketplace Forward: Mobile Marketing Center of Excellence Releases Official Protocol for Creating In-App Ads |
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October 4, 2011
2011 IAB MIXX Awards Winners Announced |
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October 4, 2011
IAB Rising Stars Ad Units Generate New Levels of Consumer Engagement with Display |
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October 4, 2011
Michael Lebowitz, Big Spaceship Founder & CEO, Named New Chair of IAB Agency Advisory Board |
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October 3, 2011
IAB Calls on Mobile Industry to Come Together to Create Common Standards for Research on Mobile Audience and Ad Effectiveness |
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October 3, 2011
First Tablet Buyer’s Guide Released by IAB for U.S. Mobile Marketplace, Another Step in Driving Mobile Forward |
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September 28, 2011
Internet Ad Revenues at Nearly $15 Billion in First-Half 2011,
Up 23%, Second Quarter 2011 Breaks Record Again |
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September 26, 2011
Major New Research from Nine Key Industry Stakeholders to Premiere at IAB MIXX Conference 2011 |
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September 19, 2011
3MS Initiative Releases Five-Part Digital Marketing Measurement Solution |
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September 7, 2011
IAB Brings Scale To Mobile: Mobile Marketing Center of Excellence Issues Guidelines for Creating In-App Ads |
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August 15, 2011
IAB Opposes New Web Domain Program From ICANN |
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August 3, 2011
2011 IAB MIXX Awards Finalists Revealed |
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August 1, 2011
Affluents Most Active Online, View and Recall Digital Ads More Than Other Consumers |
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July 28, 2011
IAB MIXX 2011 to Explore Storybuilding in the Digital Age |
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July 20, 2011
ANA and 4A’s Call on their Memberships to Adopt the IAB Impression Exchange Solution |
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July 18, 2011
IAB Calls on Marketing Ecosystem to Deliver Ad-Unit Innovation in Mobile Platforms |
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July 18, 2011
New IAB Survey of 300 Brand Marketers Shows Rapid Rise in Mobile Budgets |
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July 13, 2011
IAB Unveils Best Practices for Conducting Online Ad Effectiveness Research |
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June 29, 2011
IAB Announces Opening of the ‘IAB Ad Lab,’ New Meeting Center Devoted to Innovation, Collaboration & Education in Digital Advertising |
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June 27, 2011
Leading Agency Creatives, Marketers, Publishers Converge to Judge IAB International MIXX Awards 2011 |
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June 13, 2011
Leading Marketers, Agencies and Publishers Agree on Ground-Breaking Guiding Principles of Digital Measurement |
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June 8, 2011
IAB Rising Stars Early Adopters Include Three Dozen Blue-Chip Brands & Dozens of Major Web Sites |
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June 3, 2011
IAB Spotlights ‘The Future of Display’ and What it Takes to Build Brands Online at Innovation Days @ Internet Week on June 8 & 9 |
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May 26, 2011
Internet Advertising Revenues Hit $7.3 Billion in Q1 ’11
Highest First-Quarter Revenue Level on Record According to IAB and PwC |
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May 25, 2011
IAB Brings 56 Small Internet Publishers to Capitol Hill to Tell the Stories of Their Businesses to Congress and the Senate |
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April 27, 2011
IAB Mobile Marketing Center of Excellence Announces Aggressive 2011 Agenda and Six New Supporting Member Companies |
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April 13, 2011
IAB Reports Full-Year Internet Ad Revenues for 2010 Increase 15% to $26 Billion, a New Record |
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April 4, 2011
Majority of Marketers and Agencies Surveyed in New IAB Study Plan to Increase Digital Video Advertising Spend |
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April 4, 2011
IAB Launches First and Only Quality Assurance Certification for Ad Networks & Exchanges |
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March 1, 2011
IAB and Mobile Marketing Association Establish Standard Methodology for Measuring Mobile Web Ads |
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March 1, 2011
New IAB Survey: Digital Ad Executives Recognize Need to Improve “Interactive Ad IQ” to Drive More Revenue |
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February 28, 2011
IAB Announces Winners of ‘Rising Stars’ Competition;
New Brand-Friendly Ad Formats Aim to Spur Greater Creativity in Interactive Advertising |
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February 28, 2011
IAB Launches Data Council, Call to Action for Members |
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February 28, 2011
IAB, ANA & 4A’s Join Forces to “Make Measurement Make Sense”—Leading Trade Groups Take on Top Industry Challenge |
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February 27, 2011
IAB Announces Winners of Annual Sales & Service Excellence Awards |
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February 27, 2011
IAB Announces Eleven New Board Members |
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February 27, 2011
Digital Media’s Leading Trade Group Takes Self-Regulation to a New Level |
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February 27, 2011
Leaders of Digital Advertising & Marketing Converge as
IAB Annual Leadership Meeting Convenes |
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February 22, 2011
Randall Rothenberg Reappointed President & CEO of IAB |
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February 1, 2011
Bob Carrigan Elected New Chairman of IAB Board of Directors |
