December 17, 2009
IAB Releases Update to “Digital Video Ad Impression Measurement Guidelines” |
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December 16, 2009
IAB and 4A’s Release Updated Standard Terms and Conditions for the Interactive Industry |
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December 3, 2009
IAB Launches “Privacy Matters,” Its First-Ever Consumer Education Campaign |
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November 24, 2009
Q3 ’09 Internet Advertising Revenues, at Nearly $5.5 Billion, Show Slight Increase Over Q2 |
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November 16, 2009
IAB Releases 2009 Update to Ad Unit Guidelines |
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November 16, 2009
IAB Releases “VAST 2.0,” Update Streamlines Process of Serving Digital Video, the Next Version of Digital Video Ad Serving Template |
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November 12, 2009
New IAB and Bain & Company Study Poses New Organizing Model for Online Publishers |
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November 11, 2009
IAB Provides Marketers and Publishers With Best Practices to Drive Revenue Through Email, Releases “Email Monetization Strategies” |
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October 15, 2009
IAB Calls on FTC to Rescind Blogger Rules; Questions Constitutionality |
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October 5, 2009
Internet Ad Revenues at $10.9 Billion for First Half of ’09 |
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September 24, 2009
IAB Provides First-Ever Direction to Lead Generation Industry for the Secure Storage of Consumer Data |
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September 22, 2009
IAB Announces Winners of MIXX Awards 2009, Celebrates Creativity in Interactive Advertising |
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September 21, 2009
IAB Releases Final In-Game Advertising Measurement Guidelines |
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September 21, 2009
IAB Advances its Commitment to Growth of Digital Video, Releases “Long Form Video Overview" |
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September 20, 2009
IAB MIXX 2009 Kicks Off With a Fervent Celebration Of Creativity In Interactive Advertising |
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September 14, 2009
MIXX Awards Finalists Announced |
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August 5, 2009
MIXX 2009 to Showcase Powerful Roster of the Best Minds Fueling Interactive's Creative Revolution |
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July 27, 2009
IAB MIXX Awards 2009 to be Selected by a Who’s Who of Marketers, Agencies & Publishers |
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July 23, 2009
IAB Commends First Media Companies on Passing Audits for Standardizing Click Measurement |
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July 13, 2009
IAB Demystifies Mobile Advertising, Launches First-Ever Mobile Buyer's Guide |
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July 2, 2009
Key Trade Groups Release Comprehensive Privacy Principles for Use and Collection of Behavioral Data in Online Advertising |
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June 25, 2009
IAB Elects New Chair, David J. Moore, Chairman & Founder, 24/7 Real Media, and Vice Chair, Neil Ashe, President, CBS Interactive |
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June 15, 2009
IAB Standardizes In-Game Advertising Measurement, Releases New Guidelines for Public Comment |
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June 10, 2009
Small Publishers Converge on Washington For IAB Long Tail Alliance Fly-In |
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June 10, 2009
Ad-Supported Internet Contributes $300 Billion to U.S. Economy, Has Created 3.1 Million U.S. Jobs, Confirms Groundbreaking Study |
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June 5, 2009
Internet Advertising Revenues at $5.5 Billion in Q1 ’09 |
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May 18, 2009
IAB Advances the Conversation, Releases Social Advertising Best Practices |
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May 12, 2009
IAB Releases Click Measurement Guidelines, Establishes Parameters for Counting Valid Clicks, Filtering Fraudulent Clicks |
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May 5, 2009
IAB Brings Clarity and Definition to Social Media Advertising Metrics |
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April 30, 2009
IAB Launches Impression Exchange Solution |
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April 30, 2009
IAB to Revise Interactive Ad Unit Standards; Brings Together Task Force of Top Talent To Re-Imagine Interactive Advertising |
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April 20, 2009
IAB Leads Infrastructure Development in Hot Digital Video Market |
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March 30, 2009
Internet Advertising Revenues Surpass $23 Billion in ’08, Reaching Record High |
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March 10, 2009
IAB Launches New Certificate in Interactive Advertising |
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February 26, 2009
IAB Issues Click Measurement Guidelines for Public Comment |
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February 23, 2009
IAB Issues Audience Reach Measurement Guidelines; Standardizes Key Industry Metrics |
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February 22, 2009
IAB Takes on Creativity in Interactive Marketing Communications, Forms Advertising Agency Advisory Board |
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February 22, 2009
IAB Launches Task Forces to Tackle Data Ownership and Contracts For Interactive Advertising Sales |
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February 22, 2009
IAB and 4A’S Announce New Agreements to Simplify Interactive Advertising Operations |
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February 22, 2009
IAB Announces Annual Sales and Service Excellence Award Winners |
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February 12, 2009
Key Advertising Groups Committed to Strong Industry Self-Regulation and the Development of Privacy Guidelines for Online Behavioral Advertising Data Use and Collection |
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February 5, 2009
IAB Advances Effort to Solidify Infrastructure for Digital Video Advertising; Releases Video Player-Ad Interface Definitions for Public Comment |
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January 13, 2009
Key Advertising Groups to Develop Privacy Guidelines for Online Behavioral Advertising Data Use and Collection |
