December 16, 2008
IAB Creates Marketplace Transparency Between Agencies and Publishers, Releases Lead Quality Accountability Best Practices |
| |
December 8, 2008
IAB Launches Audience Reach Measurement Guidelines |
| |
November 20, 2008
Internet Advertising Revenues in Q3 '08 at Nearly $5.9 Billion |
| |
October 30, 2008
IAB Launches a Series of Initiatives Designed To Transform Interactive Operations & Accelerate Growth |
| |
October 7, 2008
IAB Internet Advertising Revenue Report Shows First Half of '08 Up 15.2% From Same Period '07 |
| |
September 23, 2008
IAB Announces 55 MIXX Awards Winners Across 18 Categories |
| |
September 22, 2008
The IAB Issues Ad Campaign Measurement Process Guidelines |
| |
September 18, 2008
IAB Issues Email Data Management Best Practices |
| |
September 16, 2008
IAB Commends Congress for Strengthening law Enforcement's Ability to Protect Consumers |
| |
August 20, 2008
MIXX 2008 Attracts Influential Lineup of Speakers, To Explore Transformation of the Media Industry |
| |
August 11, 2008
IAB Strengthens Public Policy Staff |
| |
August 11, 2008
Use of "Ad Networks" Surges Six-Fold as Media Companies Step Up Monetization of Unsold Online Advertising Inventory |
| |
July 31, 2008
IAB Announces the Release of "VAST," a Digital Video Ad Serving Template, for Public Comment |
| |
July 24, 2008
The IAB Issues Ad Campaign Measurement Process Guidelines for Public Comment |
| |
July 22, 2008
MIXX Awards 2008 Reach Record Number of Entries, Secure Their Place as Premier Interactive Advertising Recognition |
| |
July 21, 2008
"A Mobile Advertising Overview" Released by IAB |
| |
July 16, 2008
The IAB Launches Revenue Cycle Best Practices |
| |
July 1, 2008
The IAB Launches Revised Ad Unit & Rich Media Creative Guidelines |
| |
June 25, 2008
IAB President Randall Rothenberg to Testify at House Small Business Committee Hearing |
| |
June 18, 2008
David J. Moore, Chairman and CEO, 24/7 Real Media, Inc. Elected Vice Chair of IAB |
| |
June 17, 2008
Internet Advertising Revenues Up 18.2% YOY, $5.8 Billion for Q1 ’08, Second Highest Quarter Ever |
| |
June 11, 2008
The IAB Launches Digital Video In-Stream Ad Metrics Definitions |
| |
June 9, 2008
IAB To Extend Membership Benefits To Small Publishers, Mobilizes Them To Fend Off Adverse Regulations |
| |
June 2, 2008
Mixx Awards 2008 Open for Entries- Unprecedented Cross-Industry Panel of Judges |
| |
May 27, 2008
IAB Announces Campaign Setup Best Practices |
| |
May 15, 2008
Internet Advertising Revenues Top $21 Billion in ’07, Reaching Record High |
| |
May 8, 2008
The IAB Issues Revised Ad Unit and Rich Media Creative Guidelines for Public Comment |
| |
May 5, 2008
The Interactive Advertising Bureau Launches Digital Video In-Stream Ad Format Guidelines |
| |
April 20, 2008
The Interactive Advertising Bureau and the Web Analytics Association Increase Collaboration on Web Metrics Standards |
| |
April 16, 2008
"User-Generated Content and Social Media Advertising Overview" Released by the IAB |
| |
April 3, 2008
The Interactive Advertising Bureau Issues Digital Video Ad Format Guidelines for Public Comment |
| |
February 25, 2008
Leading Media Companies Expand Roles and Capabilities, Meeting Marketers' Ever-Growing Digital Needs, Says Joint IAB/Booz Allen Hamilton Study |
| |
February 25, 2008
Internet Advertising Revenues Again Reach New Highs, Estimated to Pass $21 Billion in 2007 and Hit Nearly $6 Billion in Q4 2007 |
| |
February 24, 2008
Interactive Advertising Bureau's Board of Directors Adopts Privacy Guidelines for Interactive Advertising |
| |
February 7, 2008
IAB Defines Online Lead Generation Best Practices for U.S.-Based Advertisers and Publishers |
| |
February 5, 2008
Wenda Harris Millard, President, Media,
Martha Stewart Living Omnimedia, Elected Chairman of IAB Board of Directors |
| |
January 24, 2008
The Interactive Advertising Bureau Releases "Digital Video Advertising Overview" |
