December 16, 2008
IAB Creates Marketplace Transparency Between Agencies and Publishers, Releases Lead Quality Accountability Best Practices
December 8, 2008
IAB Launches Audience Reach Measurement Guidelines
November 20, 2008
Internet Advertising Revenues in Q3 '08 at Nearly $5.9 Billion
October 30, 2008
IAB Launches a Series of Initiatives Designed To Transform Interactive Operations & Accelerate Growth
October 7, 2008
IAB Internet Advertising Revenue Report Shows First Half of '08 Up 15.2% From Same Period '07
September 23, 2008
IAB Announces 55 MIXX Awards Winners Across 18 Categories
September 22, 2008
The IAB Issues Ad Campaign Measurement Process Guidelines
September 18, 2008
IAB Issues Email Data Management Best Practices
September 16, 2008
IAB Commends Congress for Strengthening law Enforcement's Ability to Protect Consumers
August 20, 2008
MIXX 2008 Attracts Influential Lineup of Speakers, To Explore Transformation of the Media Industry
August 11, 2008
IAB Strengthens Public Policy Staff
August 11, 2008
Use of "Ad Networks" Surges Six-Fold as Media Companies Step Up Monetization of Unsold Online Advertising Inventory
July 31, 2008
IAB Announces the Release of "VAST," a Digital Video Ad Serving Template, for Public Comment
July 24, 2008
The IAB Issues Ad Campaign Measurement Process Guidelines for Public Comment
July 22, 2008
MIXX Awards 2008 Reach Record Number of Entries, Secure Their Place as Premier Interactive Advertising Recognition
July 21, 2008
"A Mobile Advertising Overview" Released by IAB
July 16, 2008
The IAB Launches Revenue Cycle Best Practices
July 1, 2008
The IAB Launches Revised Ad Unit & Rich Media Creative Guidelines
June 25, 2008
IAB President Randall Rothenberg to Testify at House Small Business Committee Hearing
June 18, 2008
David J. Moore, Chairman and CEO, 24/7 Real Media, Inc. Elected Vice Chair of IAB
June 17, 2008
Internet Advertising Revenues Up 18.2% YOY, $5.8 Billion for Q1 ’08, Second Highest Quarter Ever
June 11, 2008
The IAB Launches Digital Video In-Stream Ad Metrics Definitions
June 9, 2008
IAB To Extend Membership Benefits To Small Publishers, Mobilizes Them To Fend Off Adverse Regulations
June 2, 2008
Mixx Awards 2008 Open for Entries- Unprecedented Cross-Industry Panel of Judges
May 27, 2008
IAB Announces Campaign Setup Best Practices
May 15, 2008
Internet Advertising Revenues Top $21 Billion in ’07, Reaching Record High
May 8, 2008
The IAB Issues Revised Ad Unit and Rich Media Creative Guidelines for Public Comment
May 5, 2008
The Interactive Advertising Bureau Launches Digital Video In-Stream Ad Format Guidelines
April 20, 2008
The Interactive Advertising Bureau and the Web Analytics Association Increase Collaboration on Web Metrics Standards
April 16, 2008
"User-Generated Content and Social Media Advertising Overview" Released by the IAB
April 3, 2008
The Interactive Advertising Bureau Issues Digital Video Ad Format Guidelines for Public Comment
February 25, 2008
Leading Media Companies Expand Roles and Capabilities, Meeting Marketers' Ever-Growing Digital Needs, Says Joint IAB/Booz Allen Hamilton Study
February 25, 2008
Internet Advertising Revenues Again Reach New Highs, Estimated to Pass $21 Billion in 2007 and Hit Nearly $6 Billion in Q4 2007
February 24, 2008
Interactive Advertising Bureau's Board of Directors Adopts Privacy Guidelines for Interactive Advertising
February 7, 2008
IAB Defines Online Lead Generation Best Practices for U.S.-Based Advertisers and Publishers
February 5, 2008
Wenda Harris Millard, President, Media, Martha Stewart Living Omnimedia, Elected Chairman of IAB Board of Directors
January 24, 2008
The Interactive Advertising Bureau Releases "Digital Video Advertising Overview"