December 20, 2002
IAB-LED INDUSTRY INITIATIVES DOMINATED THE AGENDA FOR 2002, SET THE STAGE FOR 2003 |
| |
December 19, 2002
INTERNET AD REVENUE AT $1.47 BILLION ACCORDING TO IAB/PwC ESTIMATE FOR Q3 2002 |
| |
December 17, 2002
IAB EMAIL COMMITTEE ISSUES GUIDELINES FOR OBTAINING AND USING EMAIL LISTS |
| |
December 12, 2002
IAB AD SIZES COMMITTEE RECOMMENDS NEW LARGER UNIT AND CREATES “UNIVERSAL AD PACKAGE”
KEY IAB MEMBER PUBLISHERS AGREE TO OFFER FORMATS DESIGNED TO PUT ONLINE ADVERTISING ON PAR WITH TV AND PRINT FOR EASE OF USE
EFFORT SUPPORTED BY AMERIC |
| |
December 6, 2002
THE INTERACTIVE ADVERTISING BUREAU AND UNDERSCORE |
| |
November 12, 2002
IAB ELECTS NEW MEMBERS TO BOARD OF DIRECTORS |
| |
November 7, 2002
IAB LEADERSHIP FORUM 2002 |
| |
October 28, 2002
INTERACTIVE ADVERTISING BUREAU (IAB) |
| |
October 21, 2002
IAB/PricewaterhouseCoopers Reports $1.46 BILLION |
| |
October 21, 2002
McDONALD’S/IAB CROSS MEDIA OPTIMIZATION |
| |
October 15, 2002
THE INTERACTIVE ADVERTISING BUREAU (IAB) LAUNCHES NEWSLETTER and eMAIL COMMITTEES |
| |
October 2, 2002
IAB MEMBERSHIP SOARS |
| |
October 1, 2002
IAB ANNOUNCES TERMINOLOGY CHANGE: "STREAMING MEDIA" BECOMES "INTERACTIVE BROADCASTING" TO FOSTER GREATER APPEAL TO ADVERTISERS |
| |
September 18, 2002
"CLAIMING OUR PLACE" THEMES IAB ANNUAL MEETING |
| |
September 12, 2002
IAB RE-LAUNCHES WEB SITE |
| |
August 13, 2002
MSN AND UNILEVER MEDIA MIX RESEARCH METHODOLOGY NOMINATED FOR ESOMAR'S |
| |
August 7, 2002
IAB ADDS TO PROFESSIONAL STAFF |
| |
August 2, 2002
INTERNET AD REVENUE TOTALS $1.55 BILLION IN Q1 2002 |
| |
July 9, 2002
INTERACTIVE ADVERTISING INDUSTRY RALLIES AROUND IAB BRANDING CAMPAIGN |
| |
June 24, 2002
"INTERACTIVE IS THE ACTIVE INGREDIENT IN THE MARKETING MIX" |
| |
June 17, 2002
IAB SPONSORSHIP COMMITTEE TO DEVELOP GUIDELINES, BEST PRACTICES |
| |
June 4, 2002
UNDER NEW LEADERSHIP IAB DOUBLES MEMBERSHIP SINCE NOVEMBER |
| |
May 23, 2002
INTERNET ADVERTISING REVENUE TOTALED $1.7 BILLION FOR Q4 2001 |
| |
May 17, 2002
FROST & SULLIVAN ANNOUNCES THEIR ESSENTIAL INTERNET MARKETING STRATEGIES |
| |
April 29, 2002
AAAA AND IAB RELEASE VERSION 2.0 OF TERMS & CONDITIONS |
| |
April 23, 2002
IAB EXECUTIVE COMMITTEE NAMES GREG STUART ITS PERMANENT PRESIDENT & CEO |
| |
April 17, 2002
eBAY, GOOGLE, CondeNet, MEREDITH INTERACTIVE MEDIA AND WASHINGTONPOST.NEWSWEEK INTERACTIVE AMONG NEW IAB MEMBERS |
| |
April 1, 2002
eMARKETER DESIGNATES INTERACTIVE ADVERTISING BUREAU/PRICEWATERHOUSECOOPERS QUARTERLY INTERNET AD REVENUE REPORT AS ITS BENCHMARK SOURCE FOR ONLINE AD REVENUES |
| |
March 28, 2002
eMARKETER DESIGNATES INTERACTIVE ADVERTISING BUREAU/PRICEWATERHOUSECOOPERS QUARTERLY INTERNET AD REVENUE REPORT AS ITS BENCHMARK SOURCE FOR ONLINE AD REVENUES |
| |
March 5, 2002
INTERACTIVE ADVERTISING BUREAU (IAB) AND CFO.COM CREATE INTERACTIVE INDUSTRY CFO COMMITTEE |
| |
February 6, 2002
INTERNET IS POWERFUL COMPLEMENT TO TRADITIONAL ADVERTISING MEDIA |
| |
January 15, 2002
IAB ISSUES FIRST-EVER GUIDELINES FOR INTERACTIVE AUDIENCE MEASUREMENT AND ADVERTISING CAMPAIGN REPORTING AND AUDITS |
