Recent Press Releases

July 30, 2014
Opportunities For Global Expansion of Programmatic Expertise Spotlighted In Exclusive Study From IAB and Winterberry Group
 
July 22, 2014
Critical to Success of In-Feed Sponsored Content Are Brand Familiarity, Trust And Subject Matter Authority, As Well As Relevance, According to New Research From IAB & Edelman Berland
 
June 26, 2014
Jeff Benjamin, JWT North America Chief Creative Officer, to Chair 10th Anniversary IAB MIXX Awards Jury Copy
 
June 16, 2014
IAB Digital Mixology Playbook Serves Up Expert Insights & Actionable Guidance On Interactive Marketing For Spirits, Wine & Beer Brands
 
June 12, 2014
At $11.6 Billion in Q1 2014, Internet Advertising Revenues Hit All-Time First Quarter High
 
June 5, 2014
Smartphones to Play Major Role in 2014 World Cup According to Groundbreaking Global Research from IAB
 
May 28, 2014
Live Music and Theater Fans Turn to Mobile Devices to Guide Performance-Going Experiences from Ticketing to Post-Show, According to Research from IAB & InMobi
 
May 13, 2014
29 Top Digital Companies Now Certified Under Updated Quality Assurance Guidelines Program, Ensuring Brand Safety & Combatting IP Piracy
 
May 7, 2014
Original Digital Video Overtakes TV In News, Sports & Daytime In Viewer Preference & Approaches Parity With Primetime TV, According to New IAB Study
 
April 28, 2014
Original Digital Video On Track To Be As Important As TV, Say Marketers & Agencies In New Study From IAB
 
April 11, 2014
Scott Cunningham Joins IAB As Vice President Of Technology & Ad Operations With Mandate To Ensure High-Quality Digital Advertising Supply Chain
 
April 10, 2014
2013 Internet Ad Revenues Soar To $42.8 Billion, Hitting Landmark High & Surpassing Broadcast Television For The First Time—Marks a 17% Rise Over Record-Setting Revenues in 2012
 
March 31, 2014
MRC Lifts Advisory against Transacting on Viewable Display Impressions
 
March 20, 2014
IAB Releases 'In-Image Advertising Primer' To Provide An In-Depth Look At An Emerging Ad Type Used In Native Campaigns
 
March 11, 2014
IAB Updates Digital Video In-Stream Ad Metrics Definitions
 
February 26, 2014
IAB Promotes Mike Zaneis To Executive Vice President
 
February 11, 2014
IAB Releases ‘Mobile Video Buyer's Guide' To Answer Burning Questions Regarding Mobile Video Ads
 
February 11, 2014
10 Steps to Effective Data Stewardship Outlined in New IAB Best Practices Guide
 
February 10, 2014
IAB China Launches in Beijing, Joining IAB Global Network To Advance Cooperation Between Digital Companies in China and From Around the World
 
February 10, 2014
Digital Video Rising Stars Added To IAB Standard Ad Portfolio, Augmenting Sight, Sound & Motion With Interactivity At Scale
 
February 10, 2014
IAB Defines Cross Platform Ad Engagement And Identifies Core Digital Metrics As Part Of The Making Measurement Make Sense (3MS) Initiative
 
February 9, 2014
IAB Honors Exceptional Leaders In Digital Advertising With Its Annual Sales & Service Excellence Awards
 
February 9, 2014
IAB Board Of Directors Elects Ziff Davis CEO Vivek Shah As New Chairman
 
February 9, 2014
Over 1,000 Digital Marketing Executives Gather in Palm Desert for the 2014 IAB Annual Leadership Meeting
 
February 6, 2014
Initial Schedule for 2014 NewFronts Unveiled, Featuring Founding Partners AOL, DigitasLBi, Google/YouTube, Hulu, Microsoft and Yahoo, As Well As Big TV Brands, Blue-Chip Print Publishers & Innovative Web Start-Ups
 
February 3, 2014
IAB South Africa Launches, First Member of the IAB Global Network on the African Continent
 
January 30, 2014
IAB Releases Final Best Practices For Reducing Risk Of Traffic Fraud
 
January 28, 2014
IAB Releases ‘Privacy and Tracking in a Post-Cookie World’ Whitepaper to Help Forge a Better Supply Chain
 
January 13, 2014
Consumers Planning To Make An Automotive Purchase Are Heavily Influenced By Digital Advertising, According to IAB & Prosper Insights
 
December 23, 2013
Q3 2013 Internet Advertising Revenues Climb To Landmark High Of Nearly $10.7 Billion, Marking 15% Year-Over-Year Growth, According To IAB And PWC
 
December 12, 2013
First ‘IAB MIXX Awards Insights Report’ Crystallizes What Works and Why in Digital Advertising
 
December 5, 2013
Best Practices For Reducing Traffic Fraud Risk Unveiled by IAB
 
December 4, 2013
IAB Releases Native Advertising Playbook To Establish Common Industry Lexicon, Evaluation Framework & Disclosure Principles
 
November 25, 2013
Mobile To Play A Key Role During Black Friday For Parents Buying Gifts For Their Kids
 
November 21, 2013
IAB Issues Final Digital Video Rising Stars Style Guide & Technical Specifications To Drive Digital Video Advertising To Scale
 
November 12, 2013
Digital Media Pioneer Peter Naylor To Serve As First IAB Publisher-in-Residence
 
November 4, 2013
85% Of Advertisers And 72% Of Publishers Use Programmatic Auction Strategies, According To A New Survey Of Digital Marketing Leaders
 
October 9, 2013
Internet Ad Revenues At $20.1 Billion Hit Historic High For Half-Year 2013, Up 18% Over Same Time In 2012, According to IAB
 
September 24, 2013
2013 IAB MIXX Award Winners Announced
 
September 24, 2013
New IAB Study of 300 Brand Marketers Shows Striking 142% Uptick in Mobile Advertising Budgets Between 2011 and 2013
 
September 23, 2013
IAB Releases Digital Video Rising Stars Style Guide & Technical Specifications for Public Comment
 
September 17, 2013
Kurt Andersen, Ken Auletta & Henry Blodget to Headline Special ‘Golden Age of Journalism?’ Roundtable at IAB MIXX Conference on September 23
 
September 12, 2013
IAB Introduces Digital Ad Operations Certification Program, Establishing First Professional Benchmark in Advertising Technology for Publishers & Ad Agencies
 
August 19, 2013
Marissa Mayer And Sir Martin Sorrell Join A Powerhouse Lineup Of Speakers At The 2013 IAB MIXX Conference
 
August 14, 2013
China Emerging As ‘Mobile Only’ In Sharp Contrast To The U.S. Multiscreen Market
 
August 8, 2013
Digital Content NewFronts Sparking Increased Video Ad Spending, Buyers Say
 
August 7, 2013
IAB 2013 MIXX Awards Finalists Embody Transformative Creativity and Technology in Digital Marketing
 
July 25, 2013
IAB Releases Quality Assurance Guidelines 2.0
 
July 17, 2013
‘Summer Skincare Digital Report’ From IAB & Prosper Insights Reveals That Skincare Enthusiasts Have Stronger Online, Mobile & Digital Video Habits Than Average Consumers
 
July 15, 2013
‘HTML5 For Digital Advertising 1.0’ Issued by IAB to Reduce Operational Costs & Simplify Cross-Screen Ad Creation
 
July 15, 2013
White House Praises IAB Efforts To Combat Copyright Piracy & Counterfeiting
 
July 11, 2013
IAB, MMA and MRC Finalize Measurement Guidelines For ‘Mobile Application’ and ‘Mobile Web’ Advertising
 
July 9, 2013
Global Mobile Advertising Revenues Surge 82.8% in 2012, Hitting a High of $8.9 Billion (EUR 6.9 Billion)
 
June 12, 2013
Update to November 2012 MRC Viewable Impression Advisory
 
June 12, 2013
Brad Brinegar To Chair 2013 IAB MIXX Awards Jury Guiding The Debate Among 31 Top Agency Creatives, Marketers, And Media Experts
 
June 10, 2013
IAB & Winterberry Group Unveil First-of-its-Kind Report Examining Customer Engagement Strategies in Omnichannel Marketing
 
June 10, 2013
Mobile Rising Stars Added to IAB Standard Ad Unit Portfolio, to Propel Brand Advertising in Mobile to Scale
 
June 3, 2013
First Quarter 2013 Internet Ad Revenues Set New High, at $9.6 Billion
 
May 9, 2013
AOL Signs on as First Large-Scale Digital Media Company to Require Entire Sales Team to be Certified Through IAB Digital Media Sales Certification Program
 
May 6, 2013
IAB Ad Operations Council and Mobile Marketing Center of Excellence Release ‘HTML5 for Digital Advertising 1.0’ for Public Comment
 
April 29, 2013
45 Million Viewers Per Month Watch Original Professional Digital Video Programming, According to New IAB Research
 
April 18, 2013
IAB Releases Updated Quality Assurance Guidelines for Public Comment, Evolving Beyond Networks & Exchanges to Encompass All Buyers and Sellers
 
April 16, 2013
Internet Ad Revenues Again Hit Record-Breaking Double-Digit Annual Growth, Reaching Nearly $37 Billion, a 15% Increase Over 2011’s Landmark Numbers
 
April 11, 2013
IAB and MMA Issue ‘Mobile Phone Creative Guidelines’ to Reduce Industry Fragmentation and Empower Creatives
 
April 11, 2013
More Than Half of Surveyed Mobile Users Manage Personal Finances on Their Connected Devices, According to Research from IAB, InMobi, & Viggle
 
March 19, 2013
IAB Issues SafeFrame 1.0 to Address Growing Advertiser, Agency & Publisher Demand for Delivering and Measuring Viewable Impressions
 
March 12, 2013
IAB Accuses Mozilla of Undermining American Small Business & Consumers’ Control of Their Privacy with Proposed Changes to Firefox
 
March 6, 2013
IAB, MMA and MRC Unveil “Mobile Application Advertising Measurement Guidelines” For Public Comment
 
February 26, 2013
IAB Study Reveals Mobile Devices to be a Key Driver of Online and Offline Consumer Electronics Spending
 
February 26, 2013
Microtargeting in Political Ad Campaigns has Mass Appeal for Candidates, According to Post-Election IAB Whitepaper
 
February 25, 2013
IAB Unveils Winners of First-Ever Digital Video Rising Stars Competition
 
February 25, 2013
Shifting Up to 15% of TV Ad Spend to Online Builds More Effective Reach at a Lower Cost, According to New Research from IAB
 
February 25, 2013
Prominent Digital Creative & Public Relations Agency Leaders Add Their Expertise to IAB Agency Advisory Board
 
February 24, 2013
850 Interactive Advertising Industry Leaders Convene for the IAB Annual Leadership Meeting
 
February 24, 2013
Tremor Video’s Randy Kilgore Selected to Chair IAB Board of Directors
 
February 24, 2013
24/7 Media, About.com & Triad Retail Media Institute Sales Recruitment Preference for Candidates with IAB Digital Media Sales Certification
 
February 24, 2013
IAB Spotlights Outstanding Leaders in Interactive Advertising with Its Annual Sales & Service Excellence Awards
 
February 1, 2013
UpFront Marketplace for Digital Video Programming to Feature New Content from AOL, Digitas, Google, Hulu, Microsoft Advertising and Yahoo!, As Well As 12 Other Leading Web Publishers
 
January 28, 2013
Ordering Food Goes Mobile, According to Super Bowl Snacks Research from IAB and Viggle
 
January 25, 2013
MMA and IAB Release ‘Mobile Phone Creative Guidelines’ For Public Comment
 
January 15, 2013
IAB 2013 Annual Leadership Meeting to Tackle the Complexities of Marrying Big Data with Big Ideas
 
December 20, 2012
IAB Report on Ad Engagement Serves as Industry Catalyst for Defining Core Digital Engagement Metrics
 
December 19, 2012
Internet Advertising Revenues Hit Historic High in Q3 2012 at Nearly $9.3 Billion, Rising 18% Over Same Period Last Year, According to IAB
 
December 13, 2012
Nearly Two-Thirds of Mobile Phone Video Usage Happens at Home, Providing Cross-Media Opportunities for Marketers, According to IAB Mobile Study
 
November 29, 2012
IAB Releases Site Tagging Best Practices for Public Comment, to Alleviate Industry-Wide Complexities
 
November 26, 2012
Second Annual Digital Content NewFronts Announced for April 29 – May 3, 2013
 
November 20, 2012
IAB Unveils Second Annual List of Top Mobile Shopping Savvy U.S. Cities
 
November 19, 2012
Updated Mobile Web Advertising Measurement Guidelines Released for Public Comment by IAB, MMA and MRC
 
November 19, 2012
IAB Releases SafeFrame 1.0 for Public Comment, Specifications will Power ‘Viewable Impression’ Measurement Standards
 
November 14, 2012
Viewable Impression Advisory from MRC
 
November 12, 2012
Data Management Platforms Poised to Become Scalable Solution to ‘Big Data’ Challenges, According to IAB & Winterberry Group
 
October 11, 2012
Internet Ad Revenues Rise to Historic $17 Billion in First Half 2012, Up 14% Over Half-Year 2011, According to IAB
 
October 10, 2012
Data Shows Tremendous Opportunity for Marketers to Reach U.S. Hispanics Through Digital Channels, According to IAB & BIGinsight
 
October 9, 2012
IAB Supports Consumer Control over Internet Ad Experiences, Says Machine-Driven ‘Do-Not-Track’ Systems Limit Users’ Freedom of Choice
 
October 2, 2012
IAB Research Shows Digital Media on the Upswing for Election 2012, Political Strategists Predict Bigger Spends in Future National Elections
 
October 2, 2012
2012 IAB MIXX Award Winners Announced
 
October 2, 2012
Mobile Screens Have Strong Influence on Male Moviegoers, According to Groundbreaking Research from IAB & InMobi
 
October 2, 2012
IAB Expands QAG – ‘Quality Assurance Guidelines’ – to Include All Buyers & Sellers of Digital Media, Delivering Brand Safety Across Digital Transactions
 
October 1, 2012
Research on IAB Rising Stars Display Ad Units Shows Big Lift Across Core Interactive Metrics
 
October 1, 2012
Ad-Supported Internet Responsible for 5.1 Million U.S. Jobs, Contributes $530 Billion to U.S. Economy in 2011 Alone, According to IAB Study
 
September 27, 2012
IAB Releases Final Version of MRAID 2.0 to Drive the Mobile Advertising Ecosystem to Scale
 
September 19, 2012
Collective Requires Entire Sales Team to Secure IAB Digital Media Sales Certification, Marking First Company-Wide Commitment to the Program
 
September 13, 2012
IAB Analysis Shows Travel-Seeking Audience Spending More Time Online & Having Stronger Mobile Usage Habits than Average Americans
 
September 6, 2012
Pioneers of Digital Election Strategies to Take the Stage at IAB’s 2012 MIXX Conference & Expo
 
September 5, 2012
Co-Op Advertising Presents Untapped Financial Opportunity for the Interactive Marketing Ecosystem, According to IAB & Local Search Association
 
August 29, 2012
Smartphones Are a Smart Choice for Moms During Back-To-School, with 85% Agreeing that the Devices Make the Season Less Stressful, According to Research from IAB & Meredith’s Parents Network
 
August 21, 2012
IAB Announces 2012 MIXX Awards Finalists
 
August 2, 2012
IAB Names Michael Theodore Vice President, Training & Development, Newly Created Position Builds on Success of IAB Digital Media Sales Certification Program
 
July 16, 2012
IAB Mobile Rising Stars Ad Unit Specifications Open for Public Comment
 
July 16, 2012
Tablets & Smartphones Generate Strong Ad Engagement, According to IAB Mobile Research
 
July 11, 2012
IAB Releases MRAID 2.0 for Public Comment: Updated ‘Mobile Rich-Media Ad Interface Definitions’ Propels the Mobile Ad Serving Ecosystem Forward
 
June 21, 2012
Innovative Attribution Models Shift How Media Is Bought and Sold, Says Proprietary IAB Research
 
June 21, 2012
IAB Names Google’s Jonathan Bellack & Rubicon Project’s Jay Sears as Advertising Technology Council Co-Chairs
 
June 18, 2012
Nick Law to Serve as First Chair for IAB MIXX Awards, to be Joined by a Jury of 31 Luminaries
 
June 11, 2012
Internet Advertising Revenues Set First Quarter Record at $8.4 Billion
 
June 7, 2012
IAB Unveils ‘Tap into Mobile’ to Help Business Maximize Digital Impact in the Mobile Age
 
June 6, 2012
Global Mobile Advertising Market Valued at $5.3 Billion (EUR 3.8 Billion) in 2011
 
June 5, 2012
IAB Secures Two Billion Impressions for ‘Your AdChoices’ Consumer Education Campaign
 
May 31, 2012
IAB’s Randall Rothenberg to Moderate Historic All-Day Mobile Forum at Cannes Lions International Festival of Creativity
 
May 17, 2012
Convenience & Mobile Ads Rank as Top Drivers of Mobile Phone Shopping Activities, According to Study by IAB Mobile Marketing Center of Excellence
 
May 16, 2012
Digital Devices Drive Multitasking & Multiscreen Advertising Opportunities, According to Two New Studies from IAB
 
May 16, 2012
IAB Launches Digital Media Sales Certification to Set New Professional Benchmark for the Interactive Advertising Industry
 
April 18, 2012
Internet Ad Revenues Hit $31 Billion in 2011, Historic High Up 22% Over 2010 Record-Breaking Numbers
 
April 10, 2012
IAB Releases New ‘Video Suite’ Featuring Critical Updates to Key Specs - VAST & VPAID - and New Protocol, VMAP
 
April 10, 2012
IAB Launches New Rising Stars Competition to Reinvent Digital Video Advertising with Scalable Brand-Friendly Canvases
 
February 28, 2012
IAB Opens the Hood on Digital Advertising to Present a Transparent, Simplified View of How Data is Used & Shared
 
February 28, 2012
IAB Analysis Shows Digital Media are a Vital Influence on Consumer Electronics Purchases
 
February 28, 2012
IAB to Establish Ad Technology Council
 
February 27, 2012
IAB Reveals Winners of First-Ever ‘Mobile Rising Stars’ Competition
 
February 26, 2012
IAB Names Winners of Annual Sales & Service Excellence Awards
 
February 26, 2012
IAB Releases New Standard Ad Unit Portfolio
 
February 26, 2012
NBCUniversal’s Peter Naylor Helms IAB Board of Directors as New Chairman
 
February 26, 2012
Fifth IAB Annual Leadership Meeting Draws Digital Industry Luminaries
 
February 23, 2012
IAB Opens Public Comment Period for Updated ‘Video Player Ad-Serving Interface Definition’ - VPAID v2.0
 
February 16, 2012
Chinese Digital Media Giants Add Global Perspective to IAB Annual Leadership Meeting
 
February 14, 2012
IAB Releases Guidelines for the Conduct of Ad Verification
 
February 2, 2012
IAB’s First-Ever Mobile Sports Savvy Index Has Patriots Fans Edging Out Giants Fans in Digital Usage on Mobile Devices
 
January 17, 2012
New IAB Study Reveals ‘Data Divide’: Early Adopter Marketers Leverage Cutting-Edge Opportunities in Marketing Data, But Barriers Remain to Broader Use of New Practices
 
December 21, 2011
IAB Promotes David Doty to Executive Vice President
 
December 7, 2011
IAB Reveals First-Ever List of Top Mobile Shopping Savvy U.S. Cities
 
November 30, 2011
Q3 ’11 Internet Advertising Revenues Up 22% from Year Ago, Climb to Nearly $7.9 Billion, According to IAB and PwC
 
November 7, 2011
IAB Announces Industry Adoption of Impression Exchange Solution to Combat Billing Obstacles
 
November 7, 2011
IAB Updates Rich Media Creative Guidelines, Reflecting Rapid Adoption of Highly Engaging Interactive Formats by Brand Advertisers
 
November 3, 2011
IAB Releases Ad Verification Conduct Guidelines
 
November 2, 2011
IAB Advances Data Demystification, Releases Lexicon of Universal Data Segments & Techniques
 
October 20, 2011
IAB Drives Mobile Marketplace Forward: Mobile Marketing Center of Excellence Releases Official Protocol for Creating In-App Ads
 
October 4, 2011
2011 IAB MIXX Awards Winners Announced
 
October 4, 2011
IAB Rising Stars Ad Units Generate New Levels of Consumer Engagement with Display
 
October 4, 2011
Michael Lebowitz, Big Spaceship Founder & CEO, Named New Chair of IAB Agency Advisory Board
 
October 3, 2011
IAB Calls on Mobile Industry to Come Together to Create Common Standards for Research on Mobile Audience and Ad Effectiveness
 
October 3, 2011
First Tablet Buyer’s Guide Released by IAB for U.S. Mobile Marketplace, Another Step in Driving Mobile Forward
 
September 28, 2011
Internet Ad Revenues at Nearly $15 Billion in First-Half 2011,
Up 23%, Second Quarter 2011 Breaks Record Again
 
September 26, 2011
Major New Research from Nine Key Industry Stakeholders to Premiere at IAB MIXX Conference 2011
 
September 19, 2011
3MS Initiative Releases Five-Part Digital Marketing Measurement Solution
 
September 7, 2011
IAB Brings Scale To Mobile: Mobile Marketing Center of Excellence Issues Guidelines for Creating In-App Ads
 
August 15, 2011
IAB Opposes New Web Domain Program From ICANN
 
August 3, 2011
2011 IAB MIXX Awards Finalists Revealed
 
August 1, 2011
Affluents Most Active Online, View and Recall Digital Ads More Than Other Consumers
 
July 28, 2011
IAB MIXX 2011 to Explore Storybuilding in the Digital Age
 
July 20, 2011
ANA and 4A’s Call on their Memberships to Adopt the IAB Impression Exchange Solution
 
July 18, 2011
IAB Calls on Marketing Ecosystem to Deliver Ad-Unit Innovation in Mobile Platforms
 
July 18, 2011
New IAB Survey of 300 Brand Marketers Shows Rapid Rise in Mobile Budgets
 
July 13, 2011
IAB Unveils Best Practices for Conducting Online Ad Effectiveness Research
 
June 29, 2011
IAB Announces Opening of the ‘IAB Ad Lab,’ New Meeting Center Devoted to Innovation, Collaboration & Education in Digital Advertising
 
June 27, 2011
Leading Agency Creatives, Marketers, Publishers Converge to Judge IAB International MIXX Awards 2011
 
June 13, 2011
Leading Marketers, Agencies and Publishers Agree on Ground-Breaking Guiding Principles of Digital Measurement
 
June 8, 2011
IAB Rising Stars Early Adopters Include Three Dozen Blue-Chip Brands & Dozens of Major Web Sites
 
June 3, 2011
IAB Spotlights ‘The Future of Display’ and What it Takes to Build Brands Online at Innovation Days @ Internet Week on June 8 & 9
 
May 26, 2011
Internet Advertising Revenues Hit $7.3 Billion in Q1 ’11
Highest First-Quarter Revenue Level on Record According to IAB and PwC
 
May 25, 2011
IAB Brings 56 Small Internet Publishers to Capitol Hill to Tell the Stories of Their Businesses to Congress and the Senate
 
April 27, 2011
IAB Mobile Marketing Center of Excellence Announces Aggressive 2011 Agenda and Six New Supporting Member Companies
 
April 13, 2011
IAB Reports Full-Year Internet Ad Revenues for 2010 Increase 15% to $26 Billion, a New Record
 
April 4, 2011
Majority of Marketers and Agencies Surveyed in New IAB Study Plan to Increase Digital Video Advertising Spend
 
April 4, 2011
IAB Launches First and Only Quality Assurance Certification for Ad Networks & Exchanges
 
March 1, 2011
IAB and Mobile Marketing Association Establish Standard Methodology for Measuring Mobile Web Ads
 
March 1, 2011
New IAB Survey: Digital Ad Executives Recognize Need to Improve “Interactive Ad IQ” to Drive More Revenue
 
February 28, 2011
IAB Announces Winners of ‘Rising Stars’ Competition; New Brand-Friendly Ad Formats Aim to Spur Greater Creativity in Interactive Advertising
 
February 28, 2011
IAB Launches Data Council, Call to Action for Members
 
February 28, 2011
IAB, ANA & 4A’s Join Forces to “Make Measurement Make Sense”—Leading Trade Groups Take on Top Industry Challenge
 
February 27, 2011
IAB Announces Winners of Annual Sales & Service Excellence Awards
 
February 27, 2011
IAB Announces Eleven New Board Members
 
February 27, 2011
Digital Media’s Leading Trade Group Takes Self-Regulation to a New Level
 
February 27, 2011
Leaders of Digital Advertising & Marketing Converge as IAB Annual Leadership Meeting Convenes
 
February 22, 2011
Randall Rothenberg Reappointed President & CEO of IAB
 
February 1, 2011
Bob Carrigan Elected New Chairman of IAB Board of Directors
 
December 13, 2010
IAB Management Changes Announced
 
December 10, 2010
IAB Creates General Counsel Office, Promotes Three Executives
 
December 9, 2010
IAB Launches Mobile Marketing Center of Excellence
 
November 17, 2010
$6.4 Billion in Q3 2010 Sets New Record for Internet Advertising Revenues
 
November 9, 2010
IAB and Mobile Marketing Association Announce “Mobile Web Advertising Measurement Guidelines”
 
October 12, 2010
Internet Ad Revenues Break Records, Climb to More Than $12 Billion for First Half of ’10
 
October 4, 2010
Major Marketing / Media Trade Groups Launch Program to Give Consumers Enhanced Control Over Collection and Use of Web Viewing Data for Online Behavioral Advertising
 
September 28, 2010
2010 IAB MIXX Awards Winners Announced
 
September 28, 2010
IAB Committees and Councils Transform Digital Marketing Landscape Through Groundbreaking Initiatives and Studies
 
September 28, 2010
“Digital Audio Advertising Overview” Released by IAB
 
September 27, 2010
IAB Calls for Creative Revolution in Ad Formats
 
September 27, 2010
“Targeting Local Markets,” New IAB Interactive Advertising Guide Premieres at MIXX 2010
 
September 14, 2010
Digital Media’s Best and Brightest Headline IAB’s MIXX 2010
 
August 23, 2010
IAB’s 2010 MIXX Awards Finalists: An Impressive Roster of Achievement
 
August 18, 2010
IAB Applauds the First Ad Networks and Exchanges to Commit to Self-Certification
 
August 5, 2010
IAB Releases Industry's First Independent Review of Online Site Intercept Studies
 
August 2, 2010
New IAB Research Confirms Digital's Place in Optimal Marketing Mix
 
July 22, 2010
IAB Tells Congress that Privacy Bills May Harm Business and Consumers
 
July 19, 2010
IAB Highlights Mobile Advertising’s Leading Edge
 
June 24, 2010
IAB Releases “Networks & Exchanges Quality Assurance Guidelines”
 
June 16, 2010
IAB Long Tail Alliance Descends on Nation’s Capital Once Again
 
June 9, 2010
Leaders From Across Interactive Industry Assemble to Judge IAB MIXX Awards 2010
 
June 8, 2010
IAB Enriches Educational Offering With Launch of On-Demand Training
 
June 8, 2010
IAB Launches First-Ever Tablet Task Force
 
May 24, 2010
IAB Forms Multicultural Council
 
May 20, 2010
IAB Unveils Innovation Days @ Internet Week; Content Anywhere, Everywhere Takes Center Stage
 
May 13, 2010
Internet Advertising Revenues Hit $5.9 Billion in Q1 ’10, Highest First-Quarter Revenue Level On Record
 
May 10, 2010
IAB Opens West Coast Office
 
May 3, 2010
IAB Increases Transparency in the Use of Data in the Interactive Advertising Industry; Releases “Data Usage & Control Primer: Best Practices & Definitions”
 
April 14, 2010
IAB and NAI Release Technical Specifications for Enhanced Notice to Consumers for Online Behavioral Advertising
 
April 7, 2010
Internet Ad Revenues Reach Record Quarterly High of $6.3 Billion in Q4 ’09
 
March 12, 2010
IAB Hosts Interactive Advertising’s First-Ever Ad Verification Summit
 
February 22, 2010
IAB Unveils “An Interactive Television Advertising Overview”
 
February 22, 2010
IAB Networks & Exchanges Committee Develops Guidelines and Proposes Compliance Program
 
February 22, 2010
IAB and 4A’S Release Finalized “Standard Terms and Conditions Version 3.0” for the Interactive Industry
 
February 22, 2010
IAB Unveils “Social Media Buyer’s Guide,” A How-To Primer for Marketers and Agencies
 
February 22, 2010
IAB Announces Winners of Annual Sales and Service Excellence Awards
 
February 21, 2010
Digital Leaders Converge at 2010 IAB Annual Leadership Meeting
 
February 8, 2010
IAB Kicks Off Members’-Only Online Resource With New “Seller's Guide” Series
 
January 21, 2010
IAB Launches New Event Series With a Singular Focus— Case Studies of Groundbreaking Interactive Campaigns

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