Press Coverage Archive
2009 (12 items)
2008 (12 items)

IAB Annual Meeting, Ecosystem 2.0: Brands Battle

IAB Annual Meeting, Ecosystem 2.0: Brands Battle Back

March 4, 2009 | Adotas | Creativity vs standard ad unit

February 27, 2009 | 3 Minute Ad AgeRandall Rothenberg on Creative Crisis from 3 Minute Ad Age

February 26, 2009 | AdMedianWenda’s Speech: About the ‘Schmattes’ Thing

February 26, 2009 | DM Confidential
The Battle Over Display

February 26, 2009 | The Mediaist's Blog | Digital Should Be Challenging

February 26, 2009Seeking Alpha  | Microsoft Advertising Council Heralds Era of Internet Cooperation

February 26, 2009 | Taxi Design Networkt | IAB Forms Advertising Agency Advisory Board 

February 25, 2009 | Tech Crunch | Online Ads: Even the Evangelists Turning Bearish

February 25, 2009 | Taxi Design NetworkIAB, AAAA Agree On Cost Reduction Initiatives For Interactive Advertising

February 24, 2009 | Ad Age| Despite Pressure to Shed Search, Yahoo Ties It to Display

February 24, 2009 | paidContentInterview: Scott Howe, MSFT's Ad & Pub Group: 'Display Is Not The Problem; The Scoring Methods Are'

February 24, 2009 | MediaPostIAB Launches Efforts To Boost Ad Creativity, Ad-Buying

February 24, 2009 | XiiK BlogOnline Advertising: Metrics vs. The Big Idea

February 24, 2009 | ADWEEKYahoo Intros 3 Ad Products

February 24, 2009 | ADWEEKIAB: Google Toasts Science

February 24, 2009 | paidContentGoogle’s Rosenblatt: How Delivering Display Ads Is Like Distributing Japanese Toilet Paper

February 24, 2009 | Yahoo! NewsYahoo to offer tools to match users, ads: report

February 24, 2009 | PaidContent |  Yahoo To Detail New Ad-Targeting Tools Today; Targeting Graphical Ads in Search

February 24, 2009 | MacNewsWorldYahoo Hones Ad-Targeting Tools

February 24, 2009 | i-com  | IAB US Issues Audience Reach Measurement Guidelines; Standardizes Key Industry Metrics

February 23, 2009  | MediaPostMicrosoft Wants To Be Less Hard: Unveils Initiatives To Reduce 'Friction' For Advertisers, Publishers

February 23, 2009 | TechChuckMicrosoft courts customers for search help

February 23, 2009 | John BattelleIAB Conference Report

February 23, 2009 | AdAge | Reality Sinks in at Online Advertising Confab

February 23, 2009 | LiveSide.net | Microsoft Advertising: “last click shouldn't get all the credit”

February 23, 2009 | ClickZ | Microsoft's Scott Howe Gets Laughs at IAB, But Conflict Fears Persist

February 23, 2009 | Adotas | Measurement, data and standards at IAB conference

February 23, 2009 | MediaPostIAB Launches Efforts To Boost Ad Creativity, Ad-Buying

February 23, 2009 | BurstMediaIAB Annual Meeting: Brands Battle Back.

February 23, 2009 | paidContent@ IAB: The Good News For Online Ad Spend Is Found In Other Categories' Bad News

February 23, 2009 | BtoB  | IAB forms ad agency advisory board

February 23, 2009 | paidContentIAB Conference Roundup: Simplifying Online Ad Sales; Looking At Data Ownership; Audience Measurement

February 23, 2009 | MrWeb | IAB Measurement Guideliness Finalised

February 23, 2009 | paidContent | @ IAB: Wenda Harris Millard: 'Too Much Emphasis On Data Is The Problem, Not A Solution'

February 23, 2009 | ClickZ | Millard Issues Plea for More Art, Less Science in Online Ads

February 22, 2009 | MEDIAWEEKMillard Opens IAB With a Bang