Press Coverage Archive
2009 (12 items)
2008 (12 items)

December 2008

December 9, 2008 | Adage | IAB CEO Rants Against Audience-Measurement Complexity

December 9, 2008
| AdPulp | Measuring A Campaign's Vital Signs Is The Cost of Doing Business

December 9, 2008
| ClickZ | IAB Releases Measurement Guidelines for Comment

December 9, 2008
| MarketingVox| IAB Seeks Feedback on Audience Reach Measurement Guidelines

December 9, 2008
| Contentinople | Social Media Measurement Still a Mystery

December 8, 2008
| Mediapost | IAB Issues Audience Reach Guidelines

December 8, 2008
| MarketWatch | Sometrics Continues Robust Growth

December 8, 2008
| BtoB | IAB Releases Audience Reach Guidelines for Public Comment

December 5, 2008
| MarketWatchMediaBank Partners with IAB to Set Standards for Interactive Media

December 4, 2008
| Hispanic Trending | New Targeting Methods For Reaching U.S. Hispanics

December 3, 2008
| WSJ | Google Gears Down for Tougher Times

December 1, 2008
| MediaTrust Blog | Interactive Markets UP in a Down Economy