FAQ

Questions

  1. What is the IAB?
  2. How does my company become a member?
  3. What standing committees does the IAB have, and how can I get involved?
  4. What does the IAB offer members?
  5. I am an IAB member, but I haven’t received the IAB/PWC Ad Revenue Quarterly Report yet, how can I get it?
  6. Where can I go to find IAB Guidelines and Best Practices?
  7. Where can I go to find out more about audience measurement?
  8. How can the IAB help me to train and educate my staff on an ongoing basis?
  9. Does the IAB offer interactive advertising consulting services?
  10. Can the IAB recommend a company to help me?
  11. What are the top reasons I should use interactive advertising?
  12. Where can I find a calendar of IAB Events?
  13. Where can I obtain information on sponsoring opportunities?
  14. Where can I find out about speaking opportunities?
  15. Whom can I contact with general events questions, i.e., registration, cancellation, and receipts?
  16. What is the difference among Committees, Councils and Working Groups?
  17. Does the IAB keep industry statistics on average CPM and average CTR (click through rate)?
  18. What is the difference between General and Associate Membership?
  19. Where can I find more information on interactive advertising if I am a senior marketer looking to learn more about the industry?
  20. Where can I find an archive of IAB/PWC Ad Revenue Report?
  21. Do you have any other questions? Please post below.
     

Answers

  1. What is the IAB?
    The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. Please read our Mission Statement for more information.
  2. How does my company become a member?
    If your company would like to be a leader in the interactive advertising industry and help shape its future; or if you just want to learn more about the best ways to sell interactive advertising, please visit the How to Join the IAB section of this website.
  3. What standing committees does the IAB have, and how can I get involved?
    The IAB has a number of committees focused on addressing key issues that pertain to the interactive advertising and marketing industry. For more information, please visit the Committees section of this website or email Julie Van Ullen at [email protected] if your company is already a member. Committee participation is only open to IAB member companies.
  4. What does the IAB offer members?
    Please visit our Member Center to find out more about what the IAB does for its members and the interactive industry.
  5. I am an IAB member, but I haven’t received the IAB/PWC Ad Revenue Quarterly Report yet, how can I get it? 
    Please contact Shira Orbach at [email protected]
  6. Where can I go to find IAB Guidelines and Best Practices?
    Please refer to our Interactive Resource section where you can see all our guidelines.
  7. Where can I go to find out more about Audience Measurement?
    Please refer to our Audience measurement section.
  8. How can the IAB help me to train and educate my staff on an ongoing basis?
    The IAB produces an annual Professional Development Series to educate members about best and emerging practices in interactive marketing media and advertising. For information on attending the Professional Development Series, please email [email protected].
  9. Does the IAB offer interactive advertising consulting services?
    No, the IAB does not offer advertising consulting services. The IAB does however offer a variety of industry resources such as industry statistics, research, and case studies. Please visit the Insights & Research section of this site for more information.
  10. Can the IAB recommend a company to help me?
    No, as a matter of policy, the IAB does not make recommendations, or endorse specific company products or services.
  11. What are the top reasons I should use Interactive Advertising?
    Please refer to our Interactive 101 section.
  12. Where can I find a calendar of IAB events?
    Please refer to the Calendar page.
  13. Where can I obtain information on sponsoring opportunities?
    Please contact Phil Ardizzone at [email protected] for more information.
  14. Where can I find out about speaking opportunities?
    Please fill out the Speaker Submission Form on the site for each event. Due to the large number of inquiries, the IAB staff will refer you back to the Submission Form if you call.
  15. Who can I contact with general events questions, i.e., registration, cancellation, and receipts?
    Please email Chuck Jones at [email protected]
  16. What is the difference between Committees, Councils and Working Groups?
    Committees are advertising platform-based groups open to all members of the IAB. Councils are based on job role or industry initiative and are open only to General members of the IAB. Associate members may be invited to Councils on a case-by-case basis. Both Councils and Committees are agenda-setting groups of senior executives. They spin off Working Groups made up of subject matter experts from member companies to focus on individual projects. Please refer to our Committees, Councils and Working Group section for detailed information.
  17. Does the IAB keep industry statistics on average CPM and average CTR (click through rate)? 
    There is no reliable service that tracks CPM or CTR. CTR is highly subject to creative effectiveness which is very campaign specific, while CPM is so dynamic no compilation would be reliable.
  18. What is the difference between General and Associate Membership?
    Membership is open to companies who sell interactive ad inventory. General Members vote and have other rights. Associate Membership is open to all others. For more information please refer to our IAB Member section or contact Corie Levy at [email protected]
     for more information.
  19. Where can I find more information on interactive advertising if I am a senior marketer looking to learn more about the industry?
    Please refer to Insights & Research or contact David Doty at [email protected] for more information.
  20. Where can I find an archive of IAB/PWC Ad Revenue Report?
    Please refer to our Press Release Archive or contact Shira Orbach at [email protected] for more information.
  21. Do you have any other questions?
    If you have any further questions, feel free to contact us.