IAB Agency Advisory Board - Biographies

Julie AthertonJulie Atherton
Former WPP Global Digital Leader, Team Colgate
Y&R


Julie Atherton is a senior marketing executive with deep expertise in both digital and traditional advertising.

Julie is the WPP Digital Leader for Team Colgate. In her role Julie is responsible for the global development of all digital marketing initiatives for Colgate across all WPP companies including Y&R, VML, MEC and GHG.

Prior to joining WPP Team Colgate Julie was Global Digital Director for Hill & Knowlton where she built the digital practice from the ground up to a strong global business over five years starting in 2005.

Julie has a distinguished career in all forms of marketing from digital advertising to public relations with entrepreneurial phases of her career where she was founder and CEO of The Atherton Group (commercials, music videos and film) to founder and CEO of Cylo where the focus was on interactive advertising.


Lars BastholmLars Bastholm
Chief Creative Officer
Cheil USA


Lars Bastholm is Chief Creative Officer of Cheil USA, an advertising agency that helps brands add value to people’s lives. As CCO at Cheil Worldwide’s newly re-launched US flagship, Lars is focused on establishing Cheil USA as a center of creative excellence. He is also helping Buz Sawyer, CEO & President of Cheil - The Americas, elevate the creative integration across the America’s network, including Cheil Mexico, Cheil Brazil, Cheil Canada and Cheil Central America.

A former Cyber Lions Jury President and three-time Cyber Lions Grand Prix winner, Bastholm has become one of the most highly awarded and internationally renown creative leaders in the industry during his 16-year career.

He joins Cheil USA following two years digitally transforming Ogilvy North America as Chief Digital Officer and fueling Ogilvy New York’s growth as Chief Creative Officer, where he oversaw clients such as IKEA, American Express and Time Warner Cable. He was also a member of Ogilvy’s Worldwide Creative Council.

Bastholm previously spent four years at AKQA, where he was hired to open its New York office and helped land global Agency of Record accounts with Motorola, Coca-Cola and Smirnoff.

Prior to AKQA, he started-up Grey Interactive in Scandinavia and then joined Framfab in Denmark as Creative Director, working on some of the world’s most recognized brands, such as Nike, LEGO, Coca-Cola and Carlsberg.

In 2009, Lars had the honor of chairing the Cannes Cyber Lions jury and he is a frequent speaker at industry events. He was named a creative leader by the Wall Street Journal and has contributed to three books about the digital advertising industry published by Taschen. He is a member of the IAB’s Agency Advisory Board as well as The International Academy of Digital Arts & Sciences.

Lars is also a bona fide film buff, who has co-written two screenplays and has worked on and off as a film reviewer for over 25 years. You can currently read his reviews on www.thursdayswithoutzada.com. Lars also enjoys karaoke as well as science fiction, technology and fine cuisine.


Tom BedecarréTom Bedecarré
Chief Executive Officer
AKQA


Tom Bedecarré is one of the most influential leaders in advertising today. Recently named “Silicon Valley’s Favorite Adman” by FORTUNE magazine, he was described as a rare hybrid who has cred with both Silicon Valley techies and advertising’s Mad Men.

Tom is Chief Executive Officer of AKQA, the world’s largest independent digital advertising agency. With 1,000 global employees, AKQA has offices in Amsterdam, Berlin, London, New York, San Francisco, Shanghai, and Washington D.C. and serves leading clients including Audi, Heineken, Nike, Target, Visa, and Xbox.

An enthusiastic entrepreneur, Tom has been an innovator and pioneer of the advertising and communications business over the last three decades. Previously, Tom was founder and Chief Executive Officer of Citron Haligman Bedecarré, San Francisco’s largest independent advertising agency and a leader in launching Internet brands.

Tom holds a BA degree from Stanford University and an MBA degree from the Kellogg School of Management at Northwestern University.


Jeff BenjaminJeff Benjamin
Chief Creative Officer
JWT North America
@jeffb

Jeff Benjamin, former Partner and Chief Creative Officer at Crispin Porter + Bogusky, joined JWT in 2012 as Chief Creative Officer, NA.

During his career, Jeff has navigated clients through the interactive landscape with great success, creating some of the world’s most famous campaigns. His ability to lead multi-national marketers to break new ground opens up endless possibilities for brands.

The work Jeff has created for brands such as Domino’s Pizza, Coke Zero, Microsoft, Kraft, and Best Buy are among the most successful marketing campaigns of all time.

Jeff has been recognized by every major industry award show, winning the Grand Prix at Cannes in 3 different categories, Best of Show at the One Show, and the Grand Clio at the Clio Awards. He served as the Cyber Jury President at Cannes in 2010, has been profiled in Fast Company and The New York Times, appeared in the ‘Creativity 50’ and is regularly called upon by television networks to comment on the state of the industry.


Conor BradyConor Brady
Global Creative Director
HUGE


With over 15 years as an Experience Designer Conor joined Organic in 2006, and now as Chief Creative Officer leads the creative discipline across all Organic offices. The clients he has worked with include Bank of America, Specialized, Intel, Estée Lauder, Nike, P&G, Kimberley Clark, and The Hilton Hotel Group. Conor took his first job in London designing book jackets for Vintage Paperbacks, and helped launch the first 100 covers. He then joined PolyGram Music working on covers across many labels as a Creative Director. Conor is active in the global design community, writing for AdAge, and has spoken at Cannes, CaT, Microsoft MIXX, Ad:Tech, and The Web 2.0 Expo. He is also a regular on the judging circuit and joined the Cannes Design Jury, The D&AD jury and the Andy’s jury this year. A native of Ireland, he now lives in Brooklyn, New York. When not staring at a screen you will find him on a bike. He is an avid cyclist who once considered it his job, and still does most of his best thinking while riding.


Brad BrinegarBrad Brinegar
Chairman and Chief Executive Officer
McKinney
@bradbrinegar

Brad joined McKinney in 2002 to build what Effie Worldwide has called “the most effective independent advertising agency in the world” and Advertising Age has called “uniquely suited to survive – and thrive – in a digital age.” McKinney clients include Nationwide Insurance, Travelocity, Sherwin-Williams, Samsung Electronics, ESPN, The Coca-Cola Company, Mentos and Gold’s Gym.

Brad is on the board of directors of the 4As and was founding chairman of the IAB Agency Advisory Board. He has served as a Grand Effie jury judge and as chairman of the jury for the IAB MIXX Awards. Under his leadership, McKinney was awarded best of show at the inaugural MIXX Awards, and again in 2012. Brad has lectured on advertising innovation at the Stanford Graduate School of Business, at the Tuck School of Business at Dartmouth College and at Duke University. His thought leadership on business design for integrated communications was featured in the 2013 book “Multichannel Marketing Ecosystems: Creating Connected Customer Experiences.”

Over two decades prior to joining McKinney, Brad rose from trainee to CEO of Leo Burnett USA. He has an AB in anthropology from Dartmouth, where he rowed varsity crew and edited the college’s humor magazine. He earned an MBA in finance from Columbia.


Emma CooksonEmma Cookson
Chairman
BBH North America
@EmmaCNYC

Emma Cookson has been an integral part of the BBH family for 20 years. In 1999, she moved from London to New York as part of the four-person management team that launched BBH New York. In the U.S., Emma initially took on the role of Director of Strategic Planning, which evolved into the agency’s Global Head of Strategic Planning, and helped grow the New York office of BBH into the 120-person shop it is today. Most recently, Emma was named Chairman of BBH New York. In this role, she continues to advance the strategic vision for key accounts and broadens business development for the New York office.

In 2012, Advertising Age named Emma one of the “Most Influential Women in Advertising,” and Business Insider named her one of the “30 Most Powerful Women in Advertising.” She currently sits on the IAB Agency Advisory Board. In her spare time, she is a supporter of, and advisor to, YouGottaBelieve, an adoption non-profit for teens and older children.


Colleen DeCourcyColleen DeCourcy
Global Co-Executive Creative Director

Wieden+Kennedy
@DeCourcy

Colleen DeCourcy was appointed to the global management team of Wieden+Kennedy in January 2013.

She joined W+K from Socialistic, a social media content and design shop she founded in 2010 and served as Chief Creative Officer and Chief Executive Officer. While at Socialistic, she won coveted accounts Red Bull and Fast Company, two of the leading content marketers in the world, and also led work for Showtime and GE.

Prior to Socialistic, Colleen was also the first Chief Digital Officer for TBWA Worldwide, setting the network’s global digital strategy and leading digital efforts for adidas and Pepsi. Her career has also included the roles of Chief Experience Officer at JWT NY and Chief Creative Officer at Organic, where she led creative on Chrysler, Jeep, and Dodge.

In January 2013 Colleen was named to Business Insider’s “Most Creative Women in Advertising” list. In 2006, she was named one of Advertising Age’s “Women to Watch.” She is also an outspoken critic of discrimination in the workplace.

She is based out of W+K’s headquarter office in Portland, OR.


Brian DiLorenzoBrian DiLorenzo
Executive Vice President and Chief Production Officer
McCann New York and Commonwealth
@McCann_WW

Brian is the Chief Production Officer of McCann New York and Commonwealth. He leads the agency’s integrated production operations and content development.

Prior to McCann, Brian was Executive Director of Integrated Production at BBDO, New York, where he managed the department and produced transmedia content for clients such as AT&T, HBO and Starbucks.

HBO Voyeur became the single most awarded campaign on the planet in 2008. The Starbucks Love Project, a 2009 holiday campaign, helped raise millions of dollars for Product Red and in the process earned a Guinness World Record, a Cannes Lion and numerous technical awards for its global live sing-along event.

Prior to BBDO, Brian was Head of Production for Fallon, Minneapolis and executive produced “The Hire” films for BMW, which received the first-ever Cannes Titanium Lion in 2003.

In 2011, The One Club honored BMW Films and HBO Voyeur as two of the “Ten Best of the Digital Decade”.

Brian serves on the Advisory Board of the Interactive Advertising Bureau (IAB).


Maria Luisa FrancoliMaria Luisa Francoli
Global Chief Executive Officer
MPG


Maria Luisa Francoli is Global CEO of MPG.

MPG anchors Havas Media with more than 100 offices and 4,000 people worldwide. A leading global media agency, MPG was founded in Spain in 1978 and last year celebrated its 30th year of leading new thinking in marketing communications. In 1997, Maria Luisa was chosen to create a Digital agency within Havas Media: Media Contacts, which today is a leading global interactive media network with 36 offices in 27 countries.

In 2003, Maria Luisa was appointed CEO of what was then the Media Planning network, the largest division of MPG. She was appointed Global CEO of MPG in 2006 to concentrate on driving profitable and sustainable growth for clients and, as a result, MPG.

Maria Luisa started her professional career in the US in the travel industry. Then she spent four years in banking concentrating on mergers & acquisitions and project finance until the end of 1993 when she joined MPG as a corporate development director, responsible for the international expansion of the group.


Quentin GeorgeQuentin George
Co-Founder & Principal
\UNBOUND\
@QuentinGeorge

As Co-Founder and Principal of \UNBOUND\ Quentin George is considered one of the pioneers of programmatic media. \UNBOUND\ is the first independent and unbiased systems integrator focused exclusively on the marketing technology landscape.

Previously, Quentin served as the Chief Digital and Innovation Officer at IPG Mediabrands, where he was responsible for overseeing $2B in digital media spend across global media networks as well as specialist digital agencies for Fortune 500 brands.

In 2008, Quentin lead the team that architected and built the industry’s first-ever, stand-alone programmatic media-buying agency Cadreon. Driven by a manifest destiny to unite the talents of Silicon Valley and Madison Avenue to serve the greater good. Quentin has served on the customer advisory boards for Google, Microsoft Advertising, Yahoo, and AOL. He also serves on industry trade boards including the IAB and 4A’s.

One of the most tenured leaders in the digital arena, Quentin has held senior leadership roles at digital agencies ranging from Razorfish to Organic. In 1994 Quentin co-founded one of the earliest digital agencies Electric Ocean that won the first Clio awarded for digital work.


Christian HaasChristian Haas
Former Partner and Executive Creative Director
Goodby, Silverstein & Partners
@chaas

Christian is a former partner and executive creative director at Goodby Silverstein & Partners where he spent the last eight years leading award-winning campaigns for Sprint, eBay, HP, GE, YouTube, Comcast, and “Got Milk?”. In January 2013, Christian moved to the East coast to open GSP New York.

Prior to GSP, he spent seven years at Organic as VP Managing Director in São Paulo and later heading the creative department at the company’s headquarters in San Francisco. Before that, he founded Vizio, a leading Brazilian interactive agency he later sold to Organic, made a lot of money, and lost everything a couple of days later when the dot-com bubble burst. He also worked as Art Director and Creative Director in traditional advertising, and as Editor at a film production company.

Advertising Age & Creativity recognized Christian as one of the fifty most influential and inspiring creative personalities of 2010. In the same year, he made Campaign magazine’s Global Power List and MediaPost named him a Creative All-Star. He still wonders why.


Nick LawNick Law
Global Chief Creative Officer
R/GA
@nicklaw01

As Global Chief Creative Officer, Nick is responsible for the creative vision of R/GA, the New York-based agency for the digital age. He guides teams of visual designers, copywriters, and experienced designers as they create award- winning work for many of Fortune 500 companies. He also ensures that R/GA stays true to the company’s unique legacy of collaboration between world-class creative and groundbreaking technology.

Nick’s background is extensive and diverse, spanning multiple marketing disciplines during 20 years at agencies in the United States and abroad. He began his career in branding and corporate identity and design before switching to advertising, and then ultimately, focusing on digital marketing.

Nick has won every major industry awards, including a Titanium Lion and Grand Prix Cyber Lion at Cannes, and a prestigious Black Pencil from D&AD. Three times he has been named in Creativity Magazine’s “Creativity 50”, a list of the world’s most influential creatives.


Michael LebowitzMichael Lebowitz
Founder and Chief Executive Officer
Big Spaceship
Chair of the IAB Agency Advisory Board
@bigspaceship

Michael Lebowitz is Founder and CEO of Big Spaceship, one of the most recognized and awarded creative agencies in the world. Since launching Big Spaceship in 2000, Michael has been integral in acquiring and serving clients, including 20th Century Fox, A&E, ABC, Adobe, Chobani Champions, Coca-Cola, General Electric, Glaceau, Google, Gucci, HBO, Linden Lab, Microsoft, MoMA, NBC Universal, Nike, OfficeMax, Royal Caribbean, Sony Pictures, Target, Victoria’s Secret and Wrigley.

Over the past decade, Michael has led Big Spaceship to attain countless awards of high distinction, and he has been named among the 2010 Creativity 50 and the 2008 OMMA Online All-Stars. Michael is a founder and was an inaugural board member of the Society of Digital Agencies. He is also a member of the Google Creative Council, P&G’s Design Board, AIGA’s Visionary Design Council and the International Academy of Digital Arts & Sciences. Michael currently serves as Chairman of the IAB Agency Advisory Board.


Jean-Philippe MaheuJean-Philippe Maheu
Managing Director, Global Brand and Agency Strategy
Twitter
@jpmaheu

Jean-Philippe (JP) Maheu leads Twitter's global Agency Partnership and Brand Strategy teams. He joined Twitter through the acquisition of Bluefin Labs where he was the Chief Executive Officer of the leading SocialTV analytics company. Under JP’s leadership, Bluefin achieved remarkable sales traction with leading brands and strengthened its market leading position. Twitter’s acquisition of Bluefin Labs led AdAge to name JP as one of the eight great digital hires of 2012.

Prior to Bluefin Labs, JP served in executive leadership positions at Razorfish, Ogilvy & Mather, and Publicis Modem. He spent six years with Razorfish, where he ascended into the role of Chief Executive Officer for the last two years of his tenure, leading the vision, strategy, and growth of the company. Following Razorfish, he was the Chief Digital Officer of Ogilvy & Mather, where he was responsible for digital growth and innovation across the company’s operating units. More recently, JP was the Global Chief Executive Officer of Publicis Modem, the digital marketing unit of Publicis Worldwide, which is the largest agency within Publicis Groupe.

JP holds a M.B.A. from J.L. Kellogg School of Management, Northwestern University and a M.S. in Network and Computer Sciences from Pierre et Marie Curie University in Paris, France.


Ty MontagueTy Montague
Founder and Co-Chief Executive Officer
co:collective


Ty Montague spent 23 years as a creative and creative director in the advertising business. This year he and 3 partners, Rosemarie Ryan, Neil Parker and Richard Schatzberger, launched Co Collective – a story-led innovation collective designed to help the 21st century C suite build businesses in the networked world.


Benjamin PalmerBenjamin Palmer
Co-Founder, Chief Executive Officer, and Chief Creative Officer
The Barbarian Group
@bnjmn

Benjamin Palmer has spent the last fifteen years working in the ever-changing world of the Internet. As co-founder and CEO of The Barbarian Group, he has evolved a small production house into an award winning full-service creative agency with over 100 employees and clients ranging from GE and Pepsi to Virgin, Bloomberg and Beam Spirits. Benjamin also serves as President of The Art Directors Club.


PJ PereiraPJ Pereira
Co-Founder and Chief Creative Officer
Pereira & O’Dell
@pjpereirajr

PJ Pereira is Chief Creative Officer and Co-Founder of Pereira & O’Dell with 20 years of experience in the technology and advertising industry.

He has been included in Creativity’s annual “Creativity 50” featuring those who have made a significant mark on the creative consciousness of our industry. PJ was also named in Advertising Age’s “40 under 40” (2007) for his bold creative strategies. A seasoned entrepreneur, PJ has held executive roles both at start up agencies such as AgenciaClick, which PJ also founded, to established international agencies such as AKQA where he was Executive Creative Director working on global accounts such as McDonald’s, Nike, Coca-Cola, Visa, Red Bull, Target, and Microsoft. He has received more than 60 international awards during the last 10 years and has served as President of juries at Cannes Lions, London International, and One Show Festivals.


David SableDavid Sable
Global Chief Executive Officer
Y&R


“Never forget that only dead fish swim with the current.”

These words of British author-journalist Malcolm Muggeridge, spoken many years ago, are a mantra for David Sable, whose advertising career spans more than 30 years. His profound commitment to innovative customer-centric advertising continues to power his journey.

David was appointed Global CEO of Y&R in February 2011, but his ties to the agency date back to his first job in the industry, when he joined Y&R’s training program in 1976. He later went on to Wells Rich Greene, then co-founded the award-winning Israeli agency, Mimsar-Arielly. On his return to the U.S., David spent time at PR giant Burson-Marsteller and Cohn & Wolfe (both parts of the Y&R group), where he was counselor to clients like Colgate-Palmolive, Digital Equipment Corporation and Coca-Cola.

David rejoined Y&R in 1990 to lead the United States Postal Service account, where his service approach helped direct a new messaging platform and other assets, including its logo, which are still in use today. Under David’s leadership of the USPS team, Y&R created the industry’s very first website for a client.

An early digital entrepreneur, David co-founded Genesis Direct, an innovative, web-based firm instrumental in establishing a direct-to-fan Internet presence for the National Hockey league, Major League Baseball, National Football league and the National Basketball and the National Basketball Association.

For the 10 years prior to Y&R, David was vice chairman and COO at sibling company, Wunderman, where he was responsible for managing their global marketing services network – and presided over its digital transformation and the creation of their digital offering. As a leading authority on digital marketing, David serves as an adviser to many digital start-ups in the world.

Not surprisingly, David has an active presence in the blogosphere, with The Weekly Ramble, which he has been writing since 2006 and which has garnered a large audience. Fast Company recently invited David to become an expert blogger on corporate culture; his first blog for them, “Finding the ‘Colere’ in Corporate Culture”, debuted recently. Y&R’s global client, Xerox, asked him to share his thoughts on productivity on their blog, #FocusFriday: Reframing Productivity.

David is a Director at Large of the American Association of Advertising Agencies (the 4As) and was a founding member of its Digital Advisory Board. He has served on juries at the Cannes International Creative Festival, including the highly prestigious Titanium panel. He is a frequent speaker on the digital environment, for example, to Microsoft UK, where he spoke on how digital is driving every communication today. David is frequently tapped for his marketing and digital expertise throughout the industry and around the world. Recent interviews include Campaign Asia, Forbes on driving innovation, Forbes on how everything is digital, as well as Digiday and Microsoft Advertising.

Active in philanthropy and education all his life, David was named to the New Yorkers Volunteer State Office of National and Community Service Commission in 2010. Two years earlier, the Mayor of the City of New York, Michael R. Bloomberg, appointed him to serve as a member of the Cultural Advisory Committee of the New York City Department of Cultural Affairs.

David and his wife, Debbie, have two married daughters and Henry and Teddy – their treasured grandsons.


Sarah ThompsonSarah Thompson
Chief Executive Officer
Droga5

@droga5

Sarah Thompson is CEO of Droga5, a global advertising agency founded in 2006 and headquartered in New York City. The agency is a three time Agency of the Year winner and also has an office in Sydney, Australia.

Before joining Droga5 in 2008, Sarah worked at BBH New York as Head of Account Management and Head of International Accounts. Prior to settling in New York City, she made her way from Western Maine to San Francisco to Boston, with stints at Goodby Silverstein and Partners and Mullen along the way. Her client experience ranges from Levi’s to Vaseline to Norwegian Cruise Line and includes just about every category in between.

After two years at Droga5 as General Manager, Sarah was promoted to President, continuing her role of overseeing all client relationships and expanding her focus to include the growth and evolution of the agency as a whole. In addition to leading the agency to two Agency of the Year wins, Sarah was recognized earlier this year with the Advertising Women of New York’s Quantum Leap award.

Outside the office, Sarah likes to spend her time at home in Brooklyn Heights with her husband, son and daughter.


Johnny VulkanJohnny Vulkan
Partner
Anomaly


Johnny Vulkan has held several high-level and diverse positions in both the UK and US. Prior to Anomaly, Johnny led new product development projects at Fahrenheit 212 where he helped evolve new markets and products for clients that included P&G, General Mills and Starbucks.

Before Fahrenheit Johnny spent two years as the Chief Operating Officer of TBWA/Chiat/Day in New York before co-founding the Disruption Group for the company and becoming a Group Creative Director leading communications innovation work for MasterFoods, Absolut Vodka and the agency at large.

At Anomaly, Johnny is responsible for communications and media innovation as well as stewarding digital strategy and philosophy. When not roaming the internet he can found exploring the latest cultural trends as far afield as Tokyo, Berlin, Manchester and Buenos Aires.


Steve WaxSteve Wax
Partner
Ladies & Gentlemen


Steve Wax attended Reed College and the UCLA Film School; he received one of the first American Institute short film grants.

Steve became a founding member of the landmark San Francisco film collective, Cine Manifest. He was also a founding board member of the Independent Feature Project and produced a number of early independent feature films. He was also chosen as a member of the first group of filmmakers for the Sundance Institute. Steve founded Chelsea Pictures in 1987; Chelsea pioneered the use of feature and documentary directors in commercial production.

Under Chelsea’s banner Wax produced the feature film Unmade Beds. He also exec-produced the 2000 Oscar Nominated short film, Killing Joe, and the 2008 Emmy-nominated documentary Following Sean.

In 2000 Steve began working with two of the Blair Witch filmmakers forming Campfire, an ad agency focused on social media and storytelling.

Campfire’s social marketing projects include brand clients like General Motors, Verizon, Dr Pepper/Snapple Group, Sony—as well as entertainment brands like True Blood and Game of Thrones and projects for Discovery, USA, Warner Brothers, Penguin Books, and THQ.

Although no longer active at Campfire, Steve is busy investing in new startups, including Ladies and Gentlemen, a new creative consultancy.

Steve is also a member of the Agency Advisory Board of the Interactive Agency Bureau, as well as Board Chairman of Issue Project Room, the landmark experimental theater in Brooklyn.


Bryan WienerBryan Wiener
Chief Executive Officer
360i


Bryan Wiener is CEO of digital agency 360i. Under his leadership, 360i has earned a spot on Ad Age’s coveted “Agency A-List” and Fast Company’s “World’s Most Innovative Companies” roster, helping clients like Coca-Cola, Kraft Foods, Diageo and NBC Universal engage their target audiences across the ever-changing digital landscape. Mediaweek has named Bryan a Top 50 person in media two years running for his visionary leadership within the industry and recently named him a Media All-Star.

Bryan’s background includes a series of senior management positions at Net2Phone Global Services, a pioneer in VoIP communications technology. Prior to that, he served as General Manager at TheGlobe.com and Director of Business Development at Standard and Poor’s. Bryan is Vice Chairman of the AAAA Digital Board and serves on the AAAA National Board of Directors and the IAB Agency Advisor Board. He is also an advisor to NYU’s Media & Entertainment Student & Alumni Associations.

Bryan holds an MBA from the Stern School of Business at NYU and a BA in History from Syracuse University.

Follow Bryan on Twitter at @bwiener.