IAB Advertising Technology Advisory Board
The goal of the Ad Technology Council and Advisory Board is to leverage the IAB’s scale and competencies to help identify and address critical issues in advertising technology, including technical standards, operating guidelines, research, marketing, value-chain relationships and best practices, etc. Specific areas of interest include RTB standards, data usage and control practices, compliance programs, consumer privacy self-regulation, tech stack marketing and communications, etc.

The goal of the Ad Technology Council and Advisory Board is to leverage the IAB’s scale and competencies to help identify and address critical issues in advertising technology, including technical standards, operating guidelines, research, marketing, value-chain relationships and best practices, etc. Specific areas of interest include RTB standards, data usage and control practices, compliance programs, consumer privacy self-regulation, tech stack marketing and communications, etc.