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Universal Ad Package

Adify
AdTech
Adtegrity.com
AudienceScience
Auditude
BabelGum
Beliefnet.com
Break Media
Brightcove
Broadband Enterprises
Broad Street Interactive
Burst Media Corporation
Caring.com
Cars.com
Casale Media
CBS Interactive
CNN.com
CPX Interactive
Cox Newspapers, Inc.
Disney Interactive Media Group
Doclix
Edmunds.com
Eyewonder
Fox Interactive Media/MySpace
Fox News Channel
The Google Content Network
Heavy
Hoover's
InsightExpress
Innity
Innovid
Joost
Jump TV
Kelley Blue Book
Kontera Technologies, Inc.
LinkedIn, Inc.
Martha Stewart Living Omnimedia
Metromojo
NAVTEQ
Panache
Pandora
Reuters Media
The Sales Athlete, Inc.
Time Inc.
Tremor Media
Try Handmade
Univision Interactive Media
USAToday.com
Vibrant Media
VideoEgg
Weather.com
WorldNow
World Wrestling Entertainment, Inc.
Yahoo!, Inc.
YouTube

Starting in August 2002, the Ad Sizes Task Force began a process to reduce the number of ad sizes for the purposes of reducing the costs and inefficiencies associated with the planning, buying and creating online media. The result was the Universal Ad Package, a set of four ad sizes that all compliant member publishers have agreed to support. For a list of publishers that are currently compliant with the UAP standards, see below.

Universal Ad Package Compliance

Publishers who are UAP compliant provide advertisers a set of 4 ad units (728x90, 300x250, 160x600 and 180x150) that enable advertisers the ability to reach the majority of that publisher’s audience – using, collectively, these units.

Publishers who currently UAP compliant are listed below. They have been awarded the UAP Compliance Seal.

Universal Ad Package Specs

    Recommended
Maximum
Initial
Download
Fileweight

Recommended
Animation
Length
(Seconds)
300 x 250 IMU - (Medium Rectangle) View IMU 40k :15
180 x 150 IMU - (Rectangle)  View IMU 40k :15
160 x 600 IMU - (Wide Skyscraper) View IMU 40k :15
728 x 90 IMU - (Leaderboard) View IMU 40k :15