This new version of the Terms & Conditions (Ts&Cs) now encompasses the breadth of advertising platforms and tools that are currently utilized in the creation of an interactive advertising campaign, including performance-based advertising and user-generated content platforms. This contract will become the standard by which media companies and agencies or advertisers expedite the most common types of interactive media buys.
In addition to including new interactive platforms, the “4A’s/IAB Standard Terms and Conditions for Interactive Advertising Version 3.0” contains updates across the following key areas:
- Data usage
- Third-party ad-serving, tracking, and billing
- Billing and payment terms
- Cancellation terms
- Editorial adjacencies
- Late creative
The American Association of Advertising Agencies (4A’s) and the IAB invite you to attend a webinar explaining the public comment release of the updated Standard Terms & Conditions. This is your chance to ask questions about and hear explanations of those changes from both IAB and 4A’s representatives before the public comment period closes on January 29.
The updated version of the Standard Terms and Conditions can be found here.
When: Jan 21 & Jan 26, Noon EST