These companies voluntarily agree to be certified against QAG guidelines, providing greater brand safety assurances that ads will not appear next to content that they decide is inappropriate. For more information on the IAB Quality Assurance Guidelines, click here.
Certification can be obtained at two different tiers: self-certification and independent validation certification. A company has the option to choose one tier or the other. The selected method is recorded and displayed on the IAB website below and a different logo is issued to those obtaining the independent validation certification to indicate their higher level of certification.
The following companies are certified under the IAB Quality Assurance Guidelines 2.0 Initiative:
Independent Validation Tier
The following companies are currently pending certification under the IAB Quality Assurance Guidelines 2.0 Initiative: