Advertising was once easy to define: a big idea rendered on a full-page ad, a TV screen, and maybe a billboard. Today, the definition of advertising is up for grabs.
Bold innovators are trying to redefine the is and the will be of advertising, but there are a number of concepts battling for dominance:
Will one ideology become sovereign? Or, will a unified theory emerge to help us better understand how to delight and invigorate consumers, while building businesses at the same time?
We can't continue to apply old definitions, concepts, and structures to a new world simultaneously fragmented and united by digital technologies. To do advertising right in a digital world, we must redefine what it is.
Be there as the industry is reborn.
The 2013 MIXX Conference calls upon industry thought leaders to answer the question:
WTF is advertising, anyway?
To be a part of the esteemed group of organizations that support the MIXX Conference & Expo as event sponsors, please contact Phil Ardizzone at