Digital Hispanic Consumers

IAB conducted a custom analysis of syndicated BIGinsight data to look at consumer and media behaviors of Hispanic consumers, as compared to the general US population of Adults 18 and older.  The report covers Hispanic Consumers’ purchase intent, media influence, consumer confidence, language preference, top online and mobile activities, video usage and a look at device ownership and usage.  The report further calls out some key differences among Hispanic Moms as compared to the general US adult 18 and over population.