Bizo announces “B2B Online Display Advertising For Dummies," a guide developed by Bizo and supported by the IAB B2B Committee.
Topics covered in the book include:
- How to map a comprehensive B2B display ad strategy;
- Best practices for developing, targeting, testing, and optimizing B2B ad creative;
- Using social advertising to drive engagement on Facebook, LinkedIn, and Twitter;
- Implementing various flavors of retargeting to drive more conversions;
- Attribution and the importance of aligning metrics with marketer goals across the funnel.
The book is part of the "For Dummies" reference series published by John Wiley & Sons and written by John Arnold.