Building Online Display Advertising For Dummies

A guide developed by Bizo and supported by the IAB B2B Committee.


Bizo announces “B2B Online Display Advertising For Dummies," a guide developed by Bizo and supported by the IAB B2B Committee.

Topics covered in the book include:

  • How to map a comprehensive B2B display ad strategy;
  • Best practices for developing, targeting, testing, and optimizing B2B ad creative;
  • Using social advertising to drive engagement on Facebook, LinkedIn, and Twitter;
  • Implementing various flavors of retargeting to drive more conversions;
  • Attribution and the importance of aligning metrics with marketer goals across the funnel.
 

The book is part of the "For Dummies" reference series published by John Wiley & Sons and written by John Arnold.

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