What’s New
User-Generated Content Takes Spotlight at IAB Ad Lab Brands, publishers and agencies gathered at the IAB Ad Lab to present UGC case studies, offer tips on successful UGC strategies and discuss legal concerns involved

How Asset Identification Can Transform the Digital Video Supply Chain In an industry where data is ubiquitous, best practices and processes for asset identification were almost non-existent before the launch of Ad-ID

The Definitive Guide To The Digital Display Ad Supply Chain Learn the intricacies of how advertising messages are delivered to consumers in our digital advertising ecosystem as columnist Peter Minnium explains the path in detail

It's what you learn after you know it all that counts Because nothing stands still today, everything you knew about digital advertising ten years ago has to be learned all over again

Are Beacons Going to Make the Holidays Brighter? IAB's Anna Bager in ClickZ

New Viewability Implementation Considerations The Media Rating Council has issued a summary of considerations for the implementation of viewable impression measurement.

Legitimacy: Building Better Sales Teams with Certification Get Better Hires and Results

7 Keys to a Great Mobile Ad Campaign While challenges exist for brands and agencies launching any mobile campaign, the industry’s success stories suggest there is no reason to be timid in this medium.

 

Upcoming @ IAB

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