Using Brand Lift Data to Prove ROI from Display Advertising
In this IAB member webinar, Caring.com and Immersion Active will present a case study of a brand lift study for Home Instead that helped justify a high CPM and improved creative. Using a third party tool called Vizu, Caring.com was able to demonstrate 30% brand lift and a 60% improvement in purchase intent. The case study will cover the campaign, the test and the result, as well as how to use the results to improve CPM rates. After all, using brand lift data to prove ROI from display advertising is fast, inexpensive – and it works!
Speakers: Andy Cohen, CEO, Caring.com