Using Predictive Analytics to Move the Needle in Lead Generation and Ad Targeting
In this IAB member webinar, eBureau will discuss some cutting edge techniques being used to increase bottom-line results from Online Lead Generation budgets. Case studies will be presented that involve using real-time predictive analytics to make the right offer to the right online consumer, pay the right price for the right lead, and avoid spending ad budget on non-responders and non-converters. Regression modeling, a tried-and-true offline direct marketing techniques for decades, is finding a home in online advertising among industries like education, insurance and financial services.
Speakers: David Dowhan, Senior Vice President, Online Markets at eBureau; Jeff Liebl, Vice President, Marketing & Product Sales at eBureau