Online Lead Generation: Data Security Best Practices

The IAB has released the first-ever direction to the Lead Generation Industry for the Secure Storage of Consumer Data.  We will present a framework for monitoring security vulnerabilities, threats and potential fraud developed by the IAB’s Lead Generation Committee through interviews with leading online lead generation companies across major verticals, including education, CPG, retail, insurance, real estate, catalog/continuity, and healthcare.  You will learn how to ensure the safety and security of consumers' personally identifiable information.

"Data Security Best Practices" provides guidance across the following three areas: