Next Generation Advertising: Insight into consumer preferences across generations, presented by Deloitte
No one can argue that digitization is having a profound impact on the media and entertainment industry and the advertising business model in particular. But how much do we really know about what consumers want or what influences their behaviors? In this webinar, Ed Moran, Director of Product Innovation at Deloitte will discuss findings from Deloitte’s third State of the Media Democracy Survey, which yields valuable insights for any company that seeks to better understand how its customers, across different generations, interact with information, advertising and emerging technologies.
Ed Moran, Director of Product Innovation, Deloitte
Edward K. "Ed" Moran is a leader within Deloitte’s Technology, Media and Telecommunications practice (TMT) and specializes in the areas of strategic planning, product innovation, competitive positioning, digital media, community, social networking and Web 2.0 tools. Among his many contributions to Deloitte’s points of view on the topics of digital convergence, Ed is the key architect of Deloitte’s State of the Media Democracy Survey, which provides up-to-date research on different demographics’ use and consumption of entertainment content and information across multiple platforms.
Ed writes, speaks and lectures both in the United States and internationally on the topics of digital convergence, community, Gen X/Y marketing principles, changing TMT business models, technology commercialization, technology trends, product innovation, business strategy, intellectual property and piracy, nanotechnology, technology transfer and the financing of technology companies. Ed is frequently quoted in the media, and has appeared in such mainstream and trade publications, television and radio shows as Advertising Age, B2B, BusinessWeek, CNBC’s “Closing Bell,” CNNfn, Forbes.com, Informationweek, NBC’s Nightly News, the New York Law Journal, The New York Times, and Wired.
Prior to joining Deloitte, Ed was managing partner of a Manhattan law firm, where he served a number of technology and entertainment clients. Ed also was a managing director of a Manhattan investment and advisory company specializing in technology and media investments. Ed holds a law degree from New York Law School (where he was editor-in-chief of the Journal of International and Comparative Law), and earned a master in business administration degree in information systems and in management from New York University (where he was elected to Beta Gamma Sigma, and where he has taught corporate finance as an adjunct faculty member).