The Brand Value of Rich Media and Video Ads, presented by DoubleClick and Dynamic Logic
Looking to move the needle on your branding goals? This webinar may be for you!
The IAB is excited to bring an overview of research from two members, DoubleClick, a division of Google, and Dynamic Logic, to the rest of its membership. The new, jointly authored report provides detailed information on the impact of ad format selection on branding results. Attendees can expect to hear about the branding strengths of Image, Rich Media with Video, Rich Media without Video and Simple Flash ad formats. The report covers how each of these formats impact aided brand awareness, online ad awareness, message association, brand favorability and purchase intent.
The full report can be viewed and downloaded here: http://www.doubleclick.com/insight/research/index.aspx
Amy Fayer is a Research Manager in the Custom Solutions group at Dynamic Logic, a Millward Brown company.
Leah Spalding is a Research Manager in the Advertising Intelligence division at DoubleClick/Google.