Dissecting the IAB Mobile Buyer’s Guide

Although still in its early days, mobile advertising is one of the most promising and fastest growing segments of interactive advertising today.  The IAB Mobile Buyer’s Guide is a simple handbook offering media planners a clear explanation of mobile advertising opportunities and solid tactical advice on how to take advantage of them.

In this webinar, key members of the working group that created the Mobile Buyer’s Guide will share valuable insights including: what’s in the guide; why the info in the guide is important; and how to use the guide as a selling tool. Register now to make sure you stay on top of one of the hottest mediums in our industry.