Integrating Traditional & Digital Media: Research on How Agencies & Marketers Can Work Together, presented by Bellwether, ANA, & the 4A’s
Featured speakers Kerry O’Connor & Jim Garrity of Bellwether Leadership Research & Development, LLC, along with Calvin Lui of Tumri, will present their independent study conducted on behalf of the ANA, 4A’s, and numerous Digital Media Companies: 294 Advertiser, Agency, and Digital Media Company Perspectives On How To Work More Easily and Successfully Together. The presentation will include ten (10) actionable development suggestions for IAB members, as well as an executive summary of the results of their survey work which included both quantitative (ANA/4A’s member responses to online surveys) and qualitative (interviews with 26 senior executives from Advertisers, Agencies and Digital Media companies). Additional information about this project and the resulting recommendations, which was conducted in Q1, 2009, and sponsored by Google, can be found via the three links below:
ANA 4A's Digital Media Survey Press Release
ANA 4A's Digital Media Survey Executive Summary
Jim Garrity is a partner at Bellwether Leadership Research & Development, and co-founder of Bellwether Digital Bridge, LLC. His ten years (1997-2007) as executive vice president and chief marketing officer at Wachovia represents one of the longest-tenured runs of modern day CMOs. While at Wachovia, Jim was well-recognized for his leadership on two fronts—first, building the little-known Wachovia name into a familiar national brand and second, for his leadership role in developing successful ROI methodologies. Jim may be best-known among senior marketing executives for having served as a member of the ANA board of directors from 1994 until 2007 (chairman in 1998) and as the founding chairman of the ANA New Technologies Committee (now known as the Digital Marketing Committee).
Kerry O’Connor is founder of Bellwether Leadership Research & Development, and currently serves as Managing Director – with his work focusing on developing, organizing and conducting global research projects. Most of Kerry’s work is directive, based on research-driven results. Clients for Kerry’s work have included Google, Toyota, Procter & Gamble, AT&T, Visa International, JPMorgan Chase, GSK, Intel, Brown-Forman, Omnicom, BBDO, TBWA, WPP, McCann Worldgroup, Leo Burnett, Modernista, and many others. Kerry’s client-specific actionable development suggestions are based on an analysis of a client’s current management and operating realities and the identification of corresponding workable solutions. Using a Problem:Solution model, Kerry provides clients with a sufficient number of suggestions to enable a client to develop a robust and rugged solution.
Calvin Lui, President & CEO of Tumri, is responsible for the overall strategy and day-to-day operations of the company. Calvin joined Tumri with over 12 years of experience in general management, team building and organizational leadership in companies both online and offline, with particular emphasis on sales, marketing, business development, and strategic finance. Most recently, he served as the Chief Operating Officer of Connexus, a leading Internet performance marketing company, and also served as President of its Traffic Marketplace division, where he spearheaded all aspects of daily operations of one of the leading advertising networks in the industry. Prior to Connexus, Calvin served as SVP of Sales & Marketing at Ticketmaster where he directed corporate-wide sales efforts and marketing strategies during a period when Ticketmaster expanded its internet business three-fold and introduced over 20 new products and services to the market. Calvin has also served as CEO at TheMan.com and held positions at Lycos, St. Paul Venture Capital and Credit Suisse First Boston. Calvin holds an M.B.A. from Stanford University and a B.S. in electrical engineering, Magna Cum Laude, and a B.A. in economics-business, Magna Cum Laude, from the University of California, Los Angeles.