Benchmarking Ahead: IAB reveals the DoubleClick Benchmarks Report
Marketers and agencies are often faced with questions such as "How do I objectively know if my display ad campaigns are doing well?" and "Are there credible industry benchmarks out there?" Similarly, publishers look for industry-standard performance metrics to demonstrate the value of their advertising programs to their partners.
In response to these challenges, DoubleClick has published the DoubleClick Benchmarks Report, a free report of industry benchmarks that helps marketers, agencies, and publishers evaluate the performance of online display advertising campaigns in the U.S., relative to industry norms. The IAB is excited to share this research with its members in a co-hosted webinar format, where participants can discover highlights from DoubleClick's display ad benchmarks for 2008, as well as insights and trends from the past year.
DoubleClick benchmarks are derived from a robust data set across DART for Advertisers, based on rigorous methodology with input from the Advertising Research Foundation. Benchmarks covered in this report transect ad format, ad size, and industry vertical, and are normalized across hundreds of advertisers, thousands of campaigns, and tens of billions of ad impressions.
The webinar will be led by Ari Paparo, Group Product Manager for Google. Ari helps to lead the product vision for technologies in the areas of rich media, video and display advertising. As a thought leader in the online marketing industry, Ari regularly speaks at industry events hosted by groups like Ad:Tech, iMedia, IAB, and OMMA. Prior to joining Google, Ari served as the VP of Advertiser Products for DoubleClick, where he was in charge of agency ad serving technology solutions. Products under Ari’s leadership included DoubleClick Rich Media and Video, DoubleClick In-Stream, DoubleClick Mobile, DART for Advertisers and MediaVisor. Throughout his career, Ari has developed Internet marketing strategies for leading brands and interactive agencies, with an emphasis on emerging technologies and blogs. He was a founder and COO of Blink.com, a venture-supported personal information management service.
** Webinar login details to be provided to registered parties on June 23rd.