Games Advertising Webinar
In-Game Advertising is one of the most dynamic and cutting-edge formats in the industry. The IAB Games Committee looks to establish measurement standardization in the area of in-game advertising to make the transactional process easier by creating transparency and eliminating confusion surrounding in-game measurement. The IAB Games Committee will release the IAB In-Game Advertising Guidelines for Public Comment on June 15. Key contributors will give an overview of these guidelines and how they should be implemented.